Siperian Delivers Business Data Director: Broadens and Advances the Effectiveness of Master Data Management Solutions

LONDON - New Web-Based Application Empowers Data Stewards and Line of Business
Users to Ease Data Management Processes, Streamline MDM Tasks, and Increase
Business Adoption for Greater MDM ROI

Siperian, Inc. - developers of an award-winning master data management
(MDM) platform - today announced the Siperian Business Data Director(TM), a
web-based, intuitive, and configurable data governance application for
Siperian MDM Hub(TM). This application provides business users and data
stewards with the ability to effectively create, consume, manage, and monitor
master data. Leveraging Business Data Director, organisations can gain
immediate efficiencies within business processes by enabling rapid adoption
of master data solutions while enforcing strict data governance procedures
and policies.

“The business as a whole suffers when data is not managed properly and
made available to the right users at the right time,” commented Jill Dyche,
partner and co-founder of Baseline Consulting. “To be truly effective, an
organisation must proactively manage data quality at the point of creation,
provide real-time access to the data throughout the enterprise, and ensure
that data management is integrated within business processes.”

Business Data Director improves the overall productivity of business
users by enabling them to find accurate and critical information faster.
Through proactive data management, the application reduces the cost of
maintaining data quality. Data governance is the key to the overall success
of any MDM initiative; consequently, Siperian Business Data Director was
designed to ensure that correct and complete data is created from the outset,
resulting in reduced downstream data management issues. More specifically, it
allows only the appropriate owner to create, review, and approve the data
before it can be consumed in a secure manner by the entire organization.

Siperian Business Data Director enables improved compliance by providing
organisations with a complete, consistent view of both data and lineage. It
delivers significant benefits to users across the organisation including:

- Business Users: Native workflow capabilities enable business
users to collaboratively create data directly within the Siperian MDM
Hub and govern the approval process. Business Data Director also allows
these lines of business users to immediately consume the reliable data
in multiple ways, including hierarchies, to perform their respective
job functions more efficiently.
- Data Stewards: Task-oriented user interface improves data steward
productivity by simplifying the daily management of repetitive tasks
and monitoring of data quality.
- IT Professionals: IT Professionals can rapidly deploy and quickly
configure Business Data Director for immediate use by the business
community, and then continue to quickly adapt it to their ever changing
business requirements. Recognizing the need that different
organisations might create and consume data in different ways, provides
several deployment options to the IT professional - it can be deployed
as-is; it can be extended to include information from other
applications; or, visual components from Business Data Director can be
directly integrated within the applications such as CRM or ERP.

“Traditionally, data management is entrusted to a small group of data
stewards who, on behalf of the entire enterprise, create, maintain, and
monitor the correctness, consistency, and completeness of master data,” said
Peter Caswell, president and CEO of Siperian. “Siperian Business Data
Director takes that paradigm to the next level by empowering business users
to become the direct authors, managers, and consumers of master data enabling
them to drive real-time business efficiencies and achieve greater ROI.”

About Siperian, Inc.

Siperian, Inc., an award-winning and innovative provider of a flexible
master data management (MDM) platform, helps companies unify their critical
data about customers, products and organisations - and delivers reliable,
complete views of this data within existing business processes. The Siperian
MDM Hub ((TM)) offers the next generation of architectural flexibility for
managing all types of master data. It is an integrated, model-driven software
platform that adapts to today’s business requirements delivering rapid return
on investment, while evolving to a complete enterprise master data management
platform. Siperian’s approach enables rapid implementation and has earned the
company its reputation for leadership and proven success by meeting the
complex requirements of market-leading companies in industries, including
Health & Life Sciences, Financial Services, Technology, Insurance,
Manufacturing, Retail, Consumer Packaged Goods, Oil & Gas, Chemicals,
Publishing, Media, and Waste Management. With corporate headquarters in
Foster City, California, Siperian has offices throughout the United States
and in Toronto, Canada; the Company’s EMEA operation is headquartered in
London. To learn more about Siperian visit www.siperian.com or call +1-866-
747-3742.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names
of actual companies or products mentioned herein may be the trademarks of
their respective owners.

MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications Inc.
+1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com

Source: Siperian, Inc.

Chris McCoin, +1-508-429-5988, chris at mccoinsmith.com, or Richard Smith, +1-978-433-3304, rick at mccoinsmith.com, both of McCoin & Smith Communications Inc., for Siperian, Inc.