Siperian Reinforces Its Commitment to Multidomain Master Data Management - Changes Product Name to Reflect Customer Usage

Siperian Multidomain MDM Hub Enables Customers to Support Critical Business Processes and to Improve Results in Today's Demanding Economy

LONDON, January 13 - Siperian, Inc., a leading provider of a multidomain master data
management (MDM) platform - today announced that it has changed the name of
its award-winning MDM platform to Siperian Multidomain MDM Hub(TM) to more
accurately represent the way their customers are leveraging the solution.
Organisations rely on the multidomain master data management platform to
increase customer profitability, reduce operating costs and better address
regulatory compliance issues. Siperian customers continue to be recognised
for their innovation as they evolve from early MDM pioneers to true
multidomain business innovators and advance their MDM journey beyond a single
business case to a broader, enterprise use.

Today, nearly half of the Company's existing customers have extended
their initial MDM footprint to include additional data domains, such as
product data, all on the same multidomain MDM platform. Siperian's
multidomain MDM platform was designed to be flexible so that the Company's
customers and partners could configure the Siperian Multidomain MDM Hub
initially for the most important business solution and then expand the same
platform to solve other business problems. In fact, the Company's customers
(www.siperian.com/index.cfm?page=L2&crid=27) and partners are widely
regarded as being at the forefront of master data management thinking and
practice, with many of the world's most sophisticated MDM deployments
prominently featuring Siperian solutions.

In a July 21, 2009 independent Forrester Research, Inc. report titled,
It's Time To Revisit Product Information Management (PIM)
(forms.siperian.com/content/ForresterPMIPR) , Rob Karel, principal
analyst and author of the report wrote, "Of all MDM solutions, Forrester
believes that Siperian's MDM Hub has most effectively demonstrated its
ability to support multiple data domains - including customer and product -
within a single platform."

In 2008, Siperian customer Johnson & Johnson Health Care Systems (JJHCS)
won Gartner's inaugural Master Data Management Excellence award
(www.siperian.com/index.cfm?page=L2&crid=88&contentid=883). The award
is an honor bestowed upon the company that has shown leadership in their MDM
efforts and for ensuring that its MDM initiatives are approached with
consistency, simplification, uniformity of process, analysis and
communication across the enterprise. Attendees of the 2008 Gartner Master
Data Management Summit chose JJHCS as the winner based on the best example of
MDM excellence. The Company, which leverages Siperian Multidomain MDM Hub
(www.siperian.com/index.cfm?page=L2&crid=65), relies on their
multidomain MDM initiative in order to create the perfect end-to-end
experience for their commercial customers from product supply and contract
management to order and revenue management.

About Siperian, Inc.

Siperian's multidomain Master Data Management (MDM) software platform
provides a reliable and unified view of critical customer, product, supplier,
and employee data to business users in Global 500 companies across 15
different industries. The Siperian solution meets the needs of data-intensive
companies by enabling them to improve their access to real-time information
from distributed data sources. Through this unified view, organisations can
achieve enhanced customer relationship management, regulatory compliance, and
order to cash processes. The Siperian Multidomain MDM Hub(TM) is a flexible
and integrated software platform that significantly lowers total cost of
ownership and delivers faster time-to-value and superior
return-on-investment. With corporate headquarters in Foster City, California,
Siperian has offices throughout the United States and in Toronto, Canada; the
Company's EMEA operation is headquartered in London. To learn more about
Siperian visit www.siperian.com or call +1-866-747-3742.

Siperian and Siperian Multidomain MDM Hub are trademarks of Siperian,
Inc. The names of actual companies or products mentioned herein may be the
trademarks of their respective owners.

    MEDIA CONTACTS:
    Chris McCoin or Richard Smith
    McCoin & Smith Communications Inc.
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com

Chris McCoin, +1-508-429-5988, chris at mccoinsmith.com, or Richard Smith, +1-978-433-3304, rick at mccoinsmith.com, both of McCoin & Smith Communications Inc., for Siperian, Inc.