Sisvel Technology Shows New 3D Tile Format Live at IFA 2010

BERLIN, September 6, 2010 - Sisvel's booth at IFA 2010 demonstrated the 3D Tile Format live in its
entirety - from production, broadcasting to distribution. This broadcasting
demonstration has received tremendous attention. The 3D Tile Format is ready
to be adopted by the market and field trials are expected to launch in the
near future.

    (Photo: photos.prnewswire.com/prnh/20100906/PH59926 )
    (Photo: www.newscom.com/cgi-bin/prnh/20100906/PH59926 )

Following last year's introduction of 3DSwitch - the user friendly
automatic 2D/3D format recognition - Sisvel Technology, a spin-off of the
Sisvel Group devoted to research, development, and technical consulting,
continues to innovate in the field of 3D TV.

The 3D Tile Format enables delivery of HD 3D content with a higher
quality than current solutions (Side by Side or Top and Bottom) and allows
broadcasters to transmit a single service for 2D and 3D audiences. Consumers
with 3D equipment can fully enjoy a 3D viewing experience while consumers
with traditional 2D TV sets will appreciate the service in 2D.

Current issues in 3D Broadcasting

The idea behind 3D video is the transmission of two separate images (Left
and Right), to reproduce human stereoscopic vision, packed in a single
stream. The current systems squeeze the Left and Right images into a single
High Definition frame and the service provider reuses part of the existing
production and the entire distribution infrastructure.

This approach not only causes a loss in the video quality, halving the
vertical or horizontal resolution of the source image, but also makes the 3D
transmission unsuitable for viewing on 2D TV receivers.

The challenge was to avoid the drawbacks of the current frame packing
techniques.

3D Tile Format - Sisvel Technology's solution to improve 3D broadcasting

To overcome these drawbacks in 3D broadcasting, Sisvel Technology has
created the 3D Tile Format– a solution allowing the integrated storage of
two stereoscopic 720p frames into a single 1080p frame. The reconstructed
Left and Right pictures keep their original resolution and will not be
affected by the unbalance of the Vertical and Horizontal resolution.

The layout of the images within the Tile Format, together with standard
compliant technologies developed by Sisvel Technology, seamlessly allows the
decoding of 2D video from the 3D transmission.

"The 3D Tile Format technology we developed offers great benefits for the
whole market, from broadcasters to TV manufacturers and consumers," states
Mr. Paolo D'Amato, CEO of Sisvel Technology. "Standardization bodies are
currently considering adoption of our tile framing system. Thanks to the
creativity of the 3D Tile Format, this system can even be implemented into
the last generation of HD set top boxes and TV sets with a simple software
update."

The 3D Tile Format technology is currently being exhibited at IFA 2010
(Hall 2.2 booth 114) and will also be shown at the forthcoming IBC in
Amsterdam (Hall 5, booth A15).

About Sisvel Technology

Sisvel Technology is the research, development and technical consulting
company within the Sisvel Group, a world leader in managing Intellectual
Property and maximizing the value of patent rights, with a multidisciplinary
team of highly-qualified experts offering high quality services, effective
development, technical support, competitive fees, and flexible terms. Sisvel
Technology collaborates with entities in both the public and private sectors,
in particular with research centers, to implement R&D programs, and produces
innovative technical solutions leading to commercially valuable patents and
technologies.

Sisvel Technology is currently working on the development of new
techniques in the field of 3D TV to facilitate broadcasters and content
producers in the production and distribution of 3D material.

For additional information: www.sisveltechnology.com

Note to Editors:

A picture accompanying this release is available through the PA Photowire.
It can be downloaded from www.pa-mediapoint.press.net or viewed at
www.mediapoint.press.net or www.prnewswire.co.uk.

Sisvel Technology Representative: Giovanni Ballocca, Tel: +39-011-9904770, giovanni.ballocca at sisveltech.com; Media Contact: Federica Brotto, Tel: +39-011-9902301, federica.brotto at sisvel.it; U.S. Media Contact: Larry Bouchie, TurboPR for the Sisvel Group, Tel: +1-781-620-0278, larry at turbopr.com