SMS to Drive Uptake of Mobile Data in Africa and the Middle East, Pyramid Research Finds

CAMBRIDGE, Massachusetts - Basic SMS text messaging will be a key revenue driver for mobile network
operators in Africa and the Middle East over the next five years, helping to
offset continuing declines in average revenue per subscriber (ARPS) for
mobile voice services in the regions, according to a new report from Pyramid
Research (www.pyr.com), the telecom research arm of the Light Reading
Communications Network (www.lightreading.com).

Leveraging SMS to Attract the Low End of the Income Scale examines how
operators in Africa and the Middle East can leverage the SMS platform to
boost revenue from the largest, lowest-income subscriber segments. The
14-page report, part of Pyramid’s new Africa/Middle East Telecom Insider
report series, examines peer-to-peer SMS in the region, a service that
accounted for about 60 percent of total mobile data revenue in AME in 2008,
and will continue to be the largest single contributor to data revenue over
the forecast period. It also analyzes some of the latest and most successful
SMS-based services, examining in detail how operators have implemented four
of these services in three key markets: South Africa, Egypt, and the UAE.
Download an excerpt of this report here:
www.pyramidresearch.com/downloads.htm?id=5&sc=PR031709_INAM1.2

The fast subscriber growth that operators in Africa and the Middle East
are witnessing - a 39 percent annual CAGR over the past four years and about
an 8 percent annual CAGR over the next four years - poses some serious
challenges related to network efficiency and declining ARPS, notes Badii
Kechiche, analyst at Pyramid Research and author of the report. “Mobile voice
ARPS has been declining at a rate of more than 10.5 percent annually over the
past four years because of increasing competition and an expanding base of
lower-income subscribers, pushing operators to focus on data services in
order to translate subscriber growth into revenue growth,” he says.

In Africa and the Middle East, SMS revenue is expected to almost double
to nearly US$12 billion in 2013, far exceeding the revenues of higher-end
data services such as MMS or mobile broadband, Kechiche says. “The
significance of this development goes beyond the revenue opportunity coming
directly from peer-to-peer SMS,” he notes. “Several operators have found ways
to capitalize on subscribers’ new familiarity with SMS to increase not only
their data ARPS, but their voice ARPS, too. The growing popularity of SMS
within the region will allow operators to use SMS-based value-added services,
sometimes in conjunction with instant-message USSD services, to boost voice
ARPS among the mass base of lower-income subscribers.”

Leveraging SMS to Attract the Low End of the Income is part of Pyramid
Research’s Africa/Middle East Telecom Insider report series. Telecom Insiders
are packed with trend analysis, industry best practices, market sizing and
forecasting, competitor analysis, and case studies, providing you information
you can leverage to make better business decisions.

Download an excerpt of this report here:
www.pyramidresearch.com/downloads.htm?id=5&sc=PR031709_INAM1.2

Leveraging SMS to Attract the Low End of the Income Scale is priced at
US$595 and can be purchased online here:
www.pyramidresearch.com/store/ins_ame_090306.htm?sc=PR031609_INAM1.2
or by contacting Jeff Claudino via email at claudino@pyr.com or telephone at
+1-619-229-9940.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries-a
distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry’s
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading’s
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation
of B2B communities and markets. UBM’s businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do
business and their markets to work effectively and efficiently. For more
information, go to www.unitedbusinessmedia.com.

Press contact:
Jennifer Baker
+1-617-871-1910
jbaker@pyr.com

Source: Pyramid Research

Jennifer Baker, +1-617-871-1910, jbaker at pyr.com