Standard Life Launches Active Money Personal Pension Online

LONDON, February 4, 2011 - Standard Life has launched the Active Money Personal Pension (AMPP)
online, available via the Standard Life website. The AMPP combines an easy
purchase process with total flexibility and a broad range of investment funds
with the benefits of tax-relief, where for every GBP80 the customer invests,
the tax man tops up with a further GBP20.

Available from GBP80 a month* or a single payment of GBP800, AMPP has
been designed to attract new customers who have to date not used pensions as
a way of planning for the future.

Mark Till, director, Standard Life Direct, commented: "We have developed
the Active Money Personal Pension (
www.standardlife.co.uk/1/site/uk/pensions/products/ampp) to directly
address the preconception that people think a pension (
www.standardlife.co.uk/1/site/uk/investing/products/tailored-investment-bond)
is inflexible and inaccessible. Customers are daunted not only by the
amount of money they need to invest but also where to invest. We have paid
very careful attention in the development of our online application process
to make it as easy as possible for customers to start investing for their
futures.

"In user testing, simple steps like demonstrating the value of
tax-relief, ensuring customers select the right investment funds to meet
their attitude to risk, and showing a pension can be flexible were very well
received."

Standard Life found customers were daunted by the investment options
available and in reply has made available the MyFolio** funds, which are a
range of risk based portfolios which are monitored and rebalanced
automatically. MyFolio offers customers a simple choice of active and tracker
based investment strategies across five risk levels; MyFolio Market Funds - a
lower cost option investing mainly in tracker funds, Standard Life MyFolio
Funds - an actively managed and competitively priced option that invests
mainly in funds managed by Standard Life Investments and MyFolio
Multi-Manager Funds - portfolios of carefully selected funds from some of the
leading managers in the market.

The Standard Life MyFolio Funds are also available as a lifestyling
profile which automatically moves the customer's investments into less
volatile funds as they approach retirement, reducing volatility and
uncertainty.

Standard Life has also developed its online systems to include
CustomerZone, where customers can check the current value of their pension,
switch funds, change the amount being invested, make additional payments and
also get updated projections to show how much they may get in the future.

In conjunction with the launch of the AMPP (
https://www.standardlife.co.uk/1/site/uk/pensions/products/ampp/before-you-apply),
Standard Life has also launched an online Pension Planner tool, to
help engage with a new generation of customers who have yet to take control
of their long-term financial planning. The Pension Planner tool takes
customers through six simple steps to help show the benefits of saving for
the long term while also calculating any potential shortfall. Customers can
include details of any previous pension plans and change retirement
(www.standardlife.co.uk/1/site/uk/home) dates to see how this might
affect their plans.

(Due to the length of these URLs, it may be necessary to copy and
paste these hyperlinks into your Internet browser's URL address field.
Remove the space if one exists.)

Notes to Editors:

* Figures quoted are before basic-rate tax relief, currently 20%. For
basic-rate tax payers, Standard Life will claim the 20% tax-relief on the
customer's behalf. Higher-rate or additional rate taxpayers may qualify for
extra tax relief. If this is the case, the first 20% is claimed by Standard
Life, and the customer claims the additional relief through their tax return.

** The MyFolio Funds are a family of carefully constructed risk-based
portfolios, managed by Standard Life Investments. A committee oversees the
fund research process and includes independent experts from outside Standard
Life group.

About Standard Life:

Standard Life is a leading long term savings and investments company
headquartered in Edinburgh and operating internationally. Established in
1825, Standard Life provides life assurance, annuities, investment funds
(www.standardlife.co.uk/1/site/uk/home) , tax efficiencies, pensions
including self invested personal pensions (SIPP) company pensions and
employer pensions, and investment management to over 6.5 million customers
worldwide.

    PR Contact:

    Paul Keeble
    Senior Media Affairs Manager
    Standard Life plc
    Level 34
    30 St Mary Axe
    London
    EC3A 8EP
    +44(0)20-7872-4481

www.standardlife.com

PR Contact: Paul Keeble, Senior Media Affairs Manager, Standard Life plc, Level 34, 30 St Mary Axe, London, EC3A 8EP, +44(0)20-7872-4481