Standard Life Makes ISA Investment Easy

LONDON, February 22, 2011 - Standard Life, the long term savings and investment company, has launched
a new online Stocks and Shares ISA, available via its website, aimed at
simplifying investment options for people who want to manage their ISA
investments online but are not sure what funds to choose.

The new online Stocks and Shares ISA (
www.standardlife.co.uk/1/site/uk/investing/products/stocks-and-shares-isa)
offers access to the full fund range but importantly people can now also
access the MyFolio range of risk based portfolios. These offer people a
simple choice of active investment strategies designed to maximise potential
returns across five risk levels.

Mark Till, director, Standard Life commented: "Our customer research
indicates that while many people understand the tax efficiencies of stocks
and shares ISAs (
www.standardlife.co.uk/1/site/uk/investing/products/stocks-and-shares-isa)
and want to manage their investment online, they can often feel
overwhelmed by the choice of investment funds on offer.

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this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

"Our new Stocks and Shares ISA (
www.standardlife.co.uk/1/site/uk/investing/products) provides
customers with a simple and supportive online application process, but
crucially it also offers access to ready-made investment strategies.

"People can assess the level of risk they are comfortable with and match
themselves to the appropriate investment strategy knowing the hard work will
be done for them by our investment team."

The MyFolio fund range should also appeal to people who are looking to
broaden their investments beyond Cash ISAs. The new, simplified risk based
choices will give customers the confidence to start investing in stocks and
shares ISAs ahead of the tax deadline on 5th April.

Standard Life's Stocks and Shares ISA (
www.standardlife.co.uk/1/site/uk/investing) can be started with a
regular payment of GBP50 a month or a single payment of GBP500. Additionally,
customers can choose to consolidate existing ISA investments within their
chosen strategies and keep track of their investments online via Standard
Life's FundZone.

About Standard Life:

Standard Life is a leading long term savings and investments company
headquartered in Edinburgh and operating internationally. Established in
1825, Standard Life provides life assurance, annuities, investment funds, tax
efficiencies, pensions including self invested personal pensions (SIPP)
company pensions and employer pensions, and investment management to over 6.5
million customers worldwide.

Standard Life provides flexibility and support to build its customers'
confidence in their future wealth.

Standard Life operates in the United Kingdom, Europe, North America and
Asia Pacific, and globally with Standard Life Investments.

    Press Contact:

    Paul Keeble
    Senior Media Affairs Manager

    Standard Life plc
    Level 34
    30 St Mary Axe
    London
    EC3A 8EP

    +44(0)20-7872-4481
    www.standardlife.co.uk

Press Contact: Paul Keeble, Senior Media Affairs Manager, Standard Life plc, Level 34, 30 St Mary Axe, London, EC3A 8EP, 44(0)20-7872-4481