Stella McCartney Kids Launches Today

LONDON, November 3, 2010 - Stella McCartney launches her first kids' collection today with a capsule
collection for Holiday 2010.

Stella McCartney Kids, reflecting the designer's signature modern
aesthetic and ethical values, is launching with a primarily online
distribution focus through www.stellamccartneykids.com. The fun and
modern styles for boys and girls, aged newborn to 12 years, will be available
to ship in up to 200 countries. To coincide with the launch, an iPhone
application is available to download on iTunes today.

Stella McCartney comments: "I wanted this first collection to include
basic pieces that are comfortable and that address a child's needs, without
sacrificing the fun and carefree elements."

Each piece from the Stella McCartney Kids collection which also includes
styles that have been adapted and shrunken from the main line; has been given
a kid's first name. The Lara tee, an organic cotton two-tone baseball shirt
with a stripe and floral print; a knitted reindeer intarsia cashmere jumper
called Luis for boys, and Frida, a dress version. The range also includes
unisex pieces like the Sam double-breasted pea coat with two chest and flap
pockets in deep blue, the Lee military jacket with embroidery and epaulette
details. Other highlights within the collection are playful pieces like the
Andrea and the Stephane pyjamas featuring a glow in the dark bumblebee and
sheriff uniform print respectively in 100% organic cotton. Additionally, a
percentage of online sales of the Leo fox-print sweatshirt, also made of
organic cotton, will benefit "Meat Free Monday."

The Stella McCartney Kids website will have interactive functions for
both parents and kids, such as the 'playground section,' where kids can have
fun and explore various features like downloading wallpapers that are a print
from the collection or a drawing game. The "Stella's picks" section
highlights the designer's personal favorites from the collection. Addressing
the key wardrobe essentials in the best possible fabrics, prices for the
collection range from US$20 for a baby's t-shirt to US$155 for a coat.

The Stella McCartney Kids iPhone application includes special features
such as a mechanical drawing game and the ability to instantly shop and
browse the designer's collections through the online store.

In addition to the online shopping service, the collection is also
available in Stella McCartney stores in London, New York, Los Angeles, Paris,
Milan, Tokyo, Hong Kong, Dubai, Qatar, Kuwait, Riyadh, Jeddah, Beirut and the
soon to open location in Las Vegas. In March, a full range Spring-Summer
collection will hit stores with an expanded retail distribution.

Click on www.stellamccartneykids.com today.

About Stella McCartney

Stella McCartney launched her eponymous fashion label in 2001 in a joint
venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not
use any leather or fur in her designs. The brand's luxury women's
ready-to-wear, accessories, lingerie, beauty and performance range with
adidas are available through 13 freestanding stores including London, NY, Los
Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale
accounts in key cities worldwide.

Isabel San Agustin, Stella McCartney Kids Communications Manager, +44-(0)-207-518-3111, isabel.sanagustin at uk.stellamccartney.com