Sun Cellular Offers Personalised Messaging Powered by Acision Text Suite

MANILA, Philippines - Advanced SMS Features Provide Filipinos With Market Leading
Personalisation and Flexibility

Acision, the world’s leading messaging company, and Sun Cellular, the
fastest-growing mobile network provider in the Philippines, have partnered to
come up with the world’s most advanced SMS services using Acision Message
Plus. As part of Acision Text Suite, the first open text architecture,
Acision Message Plus provides Sun Cellular’s mobile subscribers with
personalised message management functionality, enabling them to block SMS
spam, set up automatic replies and automatically copy or forward messages to
another mobile number or email address - all from their handset.

One of the SMS hotspots of the world, mobile operators in the Philippines
generate 50% of their revenues from mobile data services such as SMS.
Research into the Philippine market has indicated overwhelming demand for the
features of Acision Message Plus, with nearly half of participants indicating
that they would change operator to access the service[1].

Charles Lim, CEO of Sun Cellular commented, “The Philippine market is
extremely competitive so our customers demand the most advanced and
feature-rich messaging services available. To serve our clients better, we
always look for world class industry partners that can help us achieve that
goal. Acision Message Plus enables us to offer our subscribers the freedom to
choose how they want to manage their messaging experience both within and
beyond their handset.”

Rory Buckley, Chief Executive of Acision, added: “SMS in the Philippines
is an amazing phenomenon, with mobile operators processing up to 250 million
SMS messages per day. The Philippines has the largest SMS volume in the
world, accounting for eight per cent of global SMS traffic. Sun Cellular is
demonstrating that there is room for innovation and growth in SMS and we
anticipate an enthusiastic response from subscribers for the Message Plus
service.”

Acision

Acision is the world’s leading messaging company, providing communication
solutions for over 300 network operators and service providers globally.
www.acision.com/moreinfo

Sun Cellular

Sun Cellular commercially launched its wireless mobile services on March
29, 2003 offering the latest in GSM technology, provisioning voice services
(local, national, and international calls), messaging services (short text
and multi-media messaging), outbound and inbound International Roaming, and
Value Added Services. Sun Cellular pioneered the intra-network unlimited
wireless services in the Philippines through its 24/7 Call and Text Unlimited
(CTU) and 24/7 Text Unlimited (TU). Sun Cellular’s success is backed by
continuous product innovation and superior value proposition. For postpaid,
the best handset line-up with an unmatched call and text package for
individual, group and corporate plans boosted its share in the Philippine
Postpaid market. For prepaid, Sun continues to enhance its line with more
SIMs and reload products that offer unlimited call and text packages which
are affordable and have better value.

[1] IPSOS MORI, December 2006

Source: Acision

Contacts: Radha K Floerke, Acision, Tel: +65-6505-1021, Email: radha.floerke at acision.com; Idran Junadi / Allanjit Singh, Lewis PR, Tel: +65-6534-7250, Email: acisionapac at lewispr.com