Super Mario: 25 Years as Part of the Family

LONDON, September 13, 2010 - It's time to celebrate 25 years of Super Mario, one of gaming's most
loved series' of all time.

In the quarter of a century since legendary game designer Shigeru
Miyamoto's team put the finishing touches to his first major adventure, Super
Mario Bros. for the Nintendo Entertainment System (NES), Mario has become one
of the most globally recognised characters in the world of entertainment.

He traverses languages, ages and cultural barriers and today, the Super
Mario Bros. series is the best-selling video game series of all time, with
more than 240 million units sold globally.

"Stimulated by advancements in technologies, we have always enjoyed
creating the Super Mario Bros. games. The series has always taken advantage
of the latest technological advancements and is the fruit of creativity of
many of my hard-working friends working closely as a team", Shigeru Miyamoto,
General Manager of Nintendo's Entertainment Analysis and Development
division.

The Super Mario series of games are touchpoints of
technological gaming innovation. It was the 2D side scrolling adventure Super
Mario Bros. on the NES that took platform gaming a leap further than it had
gone before. We freely explored a 3D gaming world for the first time in Super
Mario 64. And in Super Mario Galaxy 1 and 2, we've seen 3D gaming extend into
mind-boggling gravity-defying adventures.

You can rest assured that it will be Mario who takes us on
brand new adventures in the future.

To celebrate the occasion Mario fans will be invited to share
their love for Mario with the rest of the world in a special video
competition, visit www.nintendo.co.uk/mario for more information.

About Nintendo: The worldwide pioneer in the creation of interactive
entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets
hardware and software for its Wii(TM) home console and Nintendo DS(TM) family
of portable systems. Since 1983, when it launched the Nintendo Entertainment
System(TM), Nintendo has sold more than 3.3 billion video games and more than
558 million hardware units globally, including the current-generation Wii,
Nintendo DS, Nintendo DSi(TM) and Nintendo DSi XL(TM), as well as the Game
Boy(TM), Game Boy Advance, Super NES(TM), Nintendo 64(TM) and Nintendo
GameCube(TM) systems. It has also created industry icons that have become
well-known, household names such as Mario(TM), Donkey Kong(TM), Metroid(TM),
Zelda(TM) and Pokémon(TM). A wholly owned subsidiary, Nintendo of Europe,
based in Grossostheim, Germany, was established in 1990 and serves as
headquarters for Nintendo's operations in Europe.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further information, please contact the Nintendo team at Bell Pottinger on Nintendo at Bell-Pottinger.co.uk or +44(0)20-7861-2868