Superbreak Expands London Offering

YORK, England, July 23, 2010 - Superbreak, the Yorkshire based tour operator, has expanded its London
ticket extras, allowing its customers to enjoy the capital for less.

The recent site redesign and navigation change has allowed the company to
better showcase the breadth of extras available as add-ons to a London short
break. Customers can now choose from approximately 50 sightseeing tickets and
tours ranging from the popular favourites such as Madame Tussauds and London
Eye tickets to the more quirky and unusual including the Rock n' Roll and
evening Ghost Bus tours. What's more, the introduction of the Superbreak and
smartsave partnership has allowed further savings to be passed onto customers
with 20% off London tourist attractions and restaurants to be had.

Best sellers for 2010 so far include tickets for the BA London Eye with
champagne, Pimms and river cruise ticket combinations, as well as the London
Pass which provides great value for money on many of London's major
attractions. The short break specialist has also announced the introduction
of its new 'London Bridge Experience Summer Special' ticket, which offers
visitors a brand new gripping guided tour of London Bridges' 2000 year
history using a combination of special effects, CGI and animation.

London continues to be Superbreak's most popular and biggest selling
destination with hundreds of thousands of customers travelling with the tour
operator each year. As with all Superbreak packaged products, customers have
a choice of London hotels (www.superbreak.com/london.htm) across the
capital, as well the ability to add on as many sightseeing, tours and even
rail tickets to their break on the booking form.

Will Dunnett, Director of Marketing at Superbreak commented: "The ability
for customers to 'bolt-on' extras to their booking further enhances our range
of packaged short breaks (www.superbreak.com/). We're increasingly
seeing our customers moving away from a 'one-size fits all' break to tailor
making their own packages choosing from a range of hotels, sightseeing
passes, concert, theatre, rail tickets and oyster cards. The recent changes
to our website make this an even easier process for the customer."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap weekend breaks in 2-5 star hotel accommodation throughout
Britain for the leisure traveller. Superbreak holds allocations of rooms at
all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Lourdes and with great availability and rates for city
breaks (www.superbreak.com/international-hotels.htm),
Edinburgh hotels (www.superbreak.com/edinburgh_city-hotels-ED.htm),
various popular attractions and national and international rail partners,
Superbreak can offer an outstanding depth and breadth of UK and Overseas
short break products.

    For further information on Superbreak or on this PR, please contact:
    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(0)1904-436043
    www.superbreak.com

For further information on Superbreak or on this PR, please contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(0)1904-436043