Superbreak Launches Book of the Dead Package

YORK, England, November 1, 2010 - Superbreak, the short break tour operator, has launched a range of hotel
and ticket packages for the Ancient Egyptian Book of the Dead exhibition
ahead of its opening at the British Museum in November.

The British Museum's newest exhibition follows the journey of the ancient
Egyptians from death to the afterlife using digital media to interactively
interpret the Book of the Dead (
www.superbreak.com/events/event-122.htm). The York-based tour operator
has secured a number of timed afternoon entry tickets to the exhibition and
has partnered with over 250 central London hotels to offer affordable breaks
whatever the budget. What helps to set the hotel and ticket packages apart
from their competition is the wealth of additional extras, which can be
bolted-on to the packages themselves, including return rail travel and
sightseeing tickets.

Over the past few years, event packages have soared in popularity as
Superbreak continue to acquire ticket allocation for a diverse range of
events from record-breaking cultural events such as Tutankhamun to the latest
pop and rock acts at the O2 Arena. Last year, over 10,000 passengers
travelled with Superbreak on an event break to London (
www.superbreak.com/london.htm) and the tour operator continues to
maintain strong relationships with many of the venues to ensure they can
provide customers with the latest range of event tickets.

Attending the preview of the exhibition Ray Jones, product development
director at Superbreak (www.superbreak.com/), commented: "The new
exhibition in the stunning Reading Room of the British Museum gives us a real
insight into the world of the Egyptians and meticulous planning that went
into the journey into the afterlife. After the success of Tutankhamun, I'm
confident that this exhibition will prove to be a huge hit with both adults
and children alike."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap weekend breaks in 2-5 star hotel accommodation throughout
Britain for the leisure traveller. Superbreak holds allocations of rooms at
all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Lourdes and with great availability and rates for
weekend breaks (www.superbreak.com/short_breaks/UK_weekend_breaks.htm)
, events at the O2 Arena, various popular attractions and national and
international rail partners, Superbreak can offer an outstanding depth and
breadth of UK and Overseas short break products.

    For further information on Superbreak or on this PR, please contact:

    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(0)1904-436043

    www.superbreak.com

For further information on Superbreak or on this PR, please contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(0)1904-436043