UBM Announces Details of Inaugural Virtual Conference

First Fully Digital Event on Pharma 'GeoSourcing' to Take Place Following CPhI Worldwide

AMSTERDAM, November 1, 2010 - As major pharma takes steps to rationalise its production and R&D assets
under tougher regulatory and business conditions, the role of low cost
country providers in the supply of pharmaceutical ingredients and outsourcing
services, is increasingly lucrative. Reflecting this increasing trend,
leading conference and events organiser UBM Live today announced details of
its inaugural virtual conference, scheduled to take place on December 8,
2010, following the company's flagship tradeshow, CPhI Worldwide. Researched
and organised by CPhI's dedicated conference team, and titled 'GeoSource
Virtual: Country specific pharma intelligence,' the conference will feature
five separately bookable one-hour modules, each focused on the regulatory
hurdles and trading challenges when working with new suppliers in either:
Central & Eastern Europe, Asia Pacific, South America, India and China.

In advance of the virtual conference, UBM ran a "Virtual Experience Day"
on October 27, 2010 to introduce the market to the new technology and
concept. Comprising of a complimentary one-hour conference module focused on
'The return of Western Europe and the USA in the bid for global sourcing
supremacy' the session featured industry experts Kate Kuhrt, Director
Generics and API Intelligence, Healthcare & Science, ThomsonReuters; Gurpreet
Sandhu, Managing Director of Reva Pharma; and Christian Dede, Strategic
Sourcing Manager for Contract Manufacturing at Bayer Healthcare.

"In terms of business and the way in which we communicate, the globe is
shrinking and the electronic world expanding to encompass highly targeted
content and high-quality delivery platforms," commented UBM Live's CPhI
Conferences Brand Director, Haf Cennydd. "We understand that our attendees
want a way to connect and learn throughout the year and we saw no better way
to accommodate these requests than to offer a virtual conference. The
objective of this particular event is to present an online platform that
provides information about pharmaceutical, fine chemicals, and machinery
industries within specific markets. The virtual platform offers a new way for
the global pharmaceutical industry to come together for essential learning
and networking - without lengthy and expensive travel, or time away from the
office - and is becoming increasingly popular due to budget restrictions and
the positive environmental impact of attending electronically."

For further information about the virtual conference or to register,
please visit www.virtual-geosource.com.

Notes for Editors:

    - UBM Live operates market-leading global exhibition brands and their
      complementary media products, including conferences, publications and
      digital environments.
    - The CPhI pharmaceutical ingredients and related sector exhibitions
      currently number over 15 highly-regarded annual events. The portfolio
      also includes Informex (specialty chemicals), Food Ingredients, HBA
      (health & beauty industry) and Sea Trade (cruise industry).
    - Worldwide locations for its events include China, India, Japan, North
      America, Brazil, Africa and Europe. More than 330,000 business
      professionals and marketers visit UBM exhibitions each year. The
      exhibitions portfolio is managed from Holland. UBM Live has
      approximately 1,200 employees in the UK, US, Asia and Europe. See
      www.ubm.com

Media Enquiries: Impress PR: Global (excl. North America): Richard Kerns, richard at impress-pr.com, +44-161-728-5880; North America: Erin Hatzi, erin at impress-pr.com, +1-503-928-7870; Company Enquiries: CPhI Conferences: Anna Knight, +44-20-7955-3788