Superbreak Reports Increase in Short Breaks in Manchester

YORK, England, October 26, 2010 - Superbreak, the city break provider, has reported year on year online
revenue growth for customers taking short breaks to Manchester as the breadth
of product expands to include theatre breaks.

The York based tour operator has secured a number of new theatre shows in
Manchester to further compliment its range of breaks on offer. The
introduction of smash hit west end theatre shows including Mamma Mia and We
Will Rock You to Manchester's Opera House and Palace Theatre have only helped
to strengthen its product proposition for Manchester. London theatre breaks
(www.superbreak.com/theatre-breaks.htm) continue to play an integral
part to Superbreak's extensive product portfolio and the strong partnerships
with theatres has enabled them to secure a range of budget to top price
theatre tickets, including tickets to the brand new 'Ghost the Musical' set
to open in March 2011.

The tour operator has reported a 15% year on year online revenue growth
for Manchester (www.superbreak.com/manchester-hotels-CN5.htm) with
many customers taking advantage of the sightseeing tours and tickets
available, including the Manchester United Museum Tour and the Legoland
Discovery Centre. The on-going partnership with rail companies also allows
Superbreak to offer customers a variety of packaged hotel breaks with return
rail travel included.

Superbreak's Online Marketing Manager, Khalid Amin commented: "Manchester
continues to be a strong provincial destination for Superbreak and the
addition of some of the top west end shows to Manchester's popular theatre
venues allows us to offer our customers even more value and choice on their
short break. Search volumes for Manchester this year are already up versus
last year and continue to be encouraging as we start to enter the busy
Christmas period."

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited,
the market leader for short breaks and hotels throughout the UK. Superbreak
is part of Holiday Break plc. Based in York, England, Superbreak specialises
in booking cheap weekend breaks in 2-5 star hotel accommodation throughout
Britain for the leisure traveller. Superbreak holds allocations of rooms at
all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu
Dhabi, from London to Lourdes and with great availability and rates for
weekend breaks (www.superbreak.com/short_breaks/UK_weekend_breaks.htm)
, events at the O2 Arena, various popular attractions and national and
international rail partners, Superbreak can offer an outstanding depth and
breadth of UK and Overseas short break products such York hotels
(www.superbreak.com/york-hotels-YO12.htm).

    For further information on Superbreak or on this PR, please contact:

    Khalid Amin
    Online Marketing Manager
    Superbreak Mini-Holidays
    Eboracum Way
    York
    YO31 7RE
    +44(0)1904-436043

    www.superbreak.com

For further information on Superbreak or on this PR, please contact: Khalid Amin, Online Marketing Manager, Superbreak Mini-Holidays, Eboracum Way, York, YO31 7RE, +44(0)1904-436043