Swedish Employers are Cautiously Optimistic About Hiring Plans in the New Year, According to CareerBuilder's 2011 Job Forecast

By Careerbuilder.se, PRNE
Tuesday, January 11, 2011

STOCKHOLM, January 12, 2011 - Positive employment trends are expected for Sweden in the New Year as the
nation keeps a close watch on economic growth. Sixty-six per cent of Swedish
business leaders plan to add new employees in 2011 with a mix of full-time,
part-time, contract or temporary workers and interns. Nearly half (49 per
cent) plan to add full-time, permanent staff in the next 12 months. The study
was conducted from 17 November to 17 December on behalf of CareerBuilder.se
and included 164 Swedish business leaders across industries.

"Swedish employers are growing more optimistic about recruitment plans,
but will remain watchful of their pace of hiring," said Anders Selvehed,
Managing Director of CareerBuilder Sweden. "We will see a blend of full-time,
part-time and temporary/contract hiring in the New Year as employers pursue
new business opportunities. While employers are not likely to fully
accelerate hiring, we have seen encouraging indicators from our survey and
our Web site for steady, gradual increases in jobs."

Sixty-four per cent of Swedish business leaders described their
organisation's current financial performance as growing. Another 23 per cent
described it as steady while 12 per cent said it was declining or uncertain.

Top Functional Areas Employers are Recruiting for in 2011

Swedish employers are focusing on functional areas that have the greatest
impact on revenue first. Creating new efficiencies, driving innovation to
open new revenue streams, extending customer reach and strengthening customer
loyalty are among top priorities for hiring within organisations.

    - Customer Service - 24 per cent
    - Engineering - 23 per cent
    - Accounting/Finance - 20 per cent
    - Sales - 17 per cent
    - Creative/Design - 17 per cent
    - Legal - 15 per cent
    - Technology - 11 per cent

Emerging Opportunities

Swedish employers also reported the need for workers to fill what they
consider emerging positions within their organisations. Green jobs, otherwise
known as environmentally-focused positions, were cited most often in terms of
new opportunities followed by jobs centered around social media and global
relations. Jobs focused on the use of mobile technology and cyber security
are also being added.

Temporary or Contract Hiring

Businesses will be relying on interim solutions to help shoulder growing
workloads. Twenty percent of Swedish employers plan to hire temporary or
contract workers to help supplement leaner staffs.

Entry-level Hiring

In addition to seasoned workers, employers will be investing in the next
generation of talent for their organisations. More than half of those hiring
(56 per cent) plan to hire recent college graduates in 2011.

Diversity Hiring

Swedish employers are also looking to expand their employee demographics
in the New Year. Twenty-five per cent reported they are placing a greater
emphasis on diversity hiring in the next 12 months.


Thirty-one per cent of Swedish employers are concerned that best talent
will leave their organisations once the economy improves, as heftier
workloads and longer hours take their toll on worker morale. More than half
(52 per cent) said they will increase compensation for their existing staff
in 2011 with the majority estimating the raise will be 3 per cent or less.
One-in-ten (10 per cent) expect raises to average 5 per cent or more.
Fifty-one per cent will provide higher initial job offers to job candidates
with most increases likely falling within the 1 to 3 per cent range.
One-in-ten (12 per cent) expect job offers to increase by 5 per cent or more.

*Totals may not equal 100 percent due to rounding.

Om undersökningen

An online survey of 757 business leaders in Sweden, France, the UK,
Germany and Italy was conducted in a range of organisations between 17
November and 17 December. Business leaders included C-level executives,
directors and senior managers with recruitment responsibilities. The survey
was conducted online by Shape the Future, a market research agency based near
London which specialises in high speed online research.

The total sample size in Sweden was 164, giving a margin of error of 7.65
per cent at 95 per cent confidence. The survey was conducted strictly
according to the code of conduct of the UK's Market Research Society.

About CareerBuilder.se

CareerBuilder.se is one of the most visited online job sites in Sweden.
Owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company, The McClatchy
Company (NYSE: MNI) and Microsoft Corp. (NASDAQ: MSFT), CareerBuilder.se
powers the career centres for multiple Swedish sites that reach national,
local, industry and niche audiences.

For more information about CareerBuilder products and services, visit

    Anders Selvehed
    vd, CareerBuilder Nordic

    Peter Andersson

Anders Selvehed, vd, CareerBuilder Nordic, 08-522-167-00, Anders.selvehed at careerbuilder.se; or Peter Andersson of LEWIS PR, 08-517-00-483, petera at lewispr.com

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