Paramount Home Entertainment International and Universal Pictures International Entertainment Announce New Distribution Agreement in Italy

By Paramount Home Entertainment International Universal Pictures International Entertainment, PRNE
Monday, January 10, 2011

Paramount Home Entertainment titles to be distributed by UPIE in Italy beginning April 2011

HOLLYWOOD, California and LONDON, January 11, 2011 - Universal Pictures International Entertainment (UPIE) and Paramount Home
Entertainment International (PHEI) today announced that they have reached an
agreement for UPIE to distribute Paramount product for home entertainment in
Italy. The announcement was made by Dennis Maguire, Worldwide President of
Paramount Home Entertainment and Eddie Cunningham, President, Universal
Pictures International Entertainment.

Under the five-year agreement beginning in April 2011, Universal Pictures
Italy will distribute Paramount's home entertainment product in the country,
including film and TV releases on DVD and Blu-ray. The agreement covers the
operations, finance, sales and marketing functions for PHEI products
distributed in the territory. The first titles to be released under the new
arrangement will include Dinner For Schmucks and "NCIS: Los Angeles" Season

"After carefully evaluating the efficiencies of distributing our product
through one distributor in Italy, we believe that this agreement will allow
us to better serve our customers in this important territory and, at the same
time, maximize performance across our entire portfolio of products," said
Dennis Maguire, Worldwide President, PHE. "We look forward to working with
Universal to grow our business in Italy through streamlined operations."

"We are pleased to have formed this agreement with Paramount in Italy,
utilizing Universal's first class home entertainment distribution operation
to continue to offer Paramount's quality entertainment products to consumers
and increase growth opportunities in this very important European market,"
said Eddie Cunningham, President, UPIE.

About Universal Pictures International Entertainment

Universal Pictures International Entertainment is part of NBC Universal -
one of the world's leading media and entertainment companies in the
development, production, and marketing of entertainment, news, and
information to a global audience. Formed in May 2004 through the combining of
NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a
valuable portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a leading
television stations group, and world-renowned theme parks. NBC Universal is
80%-owned by General Electric, with 20% controlled by Vivendi.

About Paramount Home Entertainment International

Paramount Home Entertainment International (PHEI) is part of Paramount
Pictures Corporation (PPC), a global producer and distributor of filmed
entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content
company with prominent and respected film, television and digital
entertainment brands. PHEI is responsible for the sales, marketing and
distribution of home entertainment products on behalf of various parties
including: Paramount Pictures, Paramount Vantage, Paramount Classics,
Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS
and for providing home entertainment fulfillment services for DreamWorks
Animation Home Entertainment.

Denise Bassett, +44-207-307-6639, Denise.bassett at, for Universal Pictures International Entertainment; or Brenda Ciccone, +1-323-956-8091, brenda_ciccone at, for Paramount Home Entertainment

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