Take That and Susan Boyle's New Albums Available for Just GBP1 Each as Amazon.co.uk Kicks Off 'Black Friday Deals Week'

'Progress' and 'The Gift' Available on CD for GBP1 Each From 9am on Monday 22nd November as Five Days of Incredible Deals on Must-Have Christmas Gifts Begins at Amazon.co.uk

LUXEMBOURG, November 19, 2010 - Amazon.co.uk today announced that two of the biggest selling albums of
the year, Take That 'Progress' and Susan Boyle 'The Gift', will be available
for just GBP1 each from 9am on Monday 22nd November to mark the start of the
five days of incredible deals that is 'Black Friday Deals Week'.

'Black Friday Deals Week' will feature more than 200 high-discount,
limited-time, limited-quantity offers culminating on 'Black Friday' (26th
November). Customers can keep track of all the deals as they are announced on
www.amazon.co.uk/blackfriday , by following Amazon.co.uk on Twitter
www.twitter.com/amazonUK or by visiting our Facebook page
www.facebook.com/amazonUK

"For many years, shoppers on the other side of the Atlantic have
benefitted from massive savings offered by retailers around 'Black Friday'
and customers in the UK will now be able to enjoy that same experience," said
Brian McBride, Managing Director, Amazon.co.uk Ltd. "The new albums from Take
That and Susan Boyle will be on many people's Christmas wish lists this year
and there are plenty more must-have items at incredible prices to come over
the five days of deals."

On Monday 22nd November, customers will also be able to purchase, 'Harry
Potter Years 1-6', a Blu-ray box set of the first six Harry Potter movies, at
more than 70% off the Recommended Retail Price. There will be more than 200
further deals during the week including:

    - Over 60% off Nintendo Wii Consoles

    - Over 60% off Flip Mino High Definition Camcorders

    - Over 60% off Microsoft Xbox consoles

    - Canon PowerShot Cameras at less than half price

    - Over 70% off Pearl Necklaces

    - Sony TVs at half price

    - Coronation Street Golden Anniversary Collection DVD at less than half
      price

    - Over 60% off Eternity Moment Eau de Parfum

    *All discounts from RRP or Amazon.co.uk selling price

Every year, towards the end of November, millions of shoppers in the US
take advantage of the massive savings offered by retailers around 'Black
Friday', the discount shopping day that follows Thanksgiving in America.
'Black Friday' signals the start of the Christmas shopping period in the US
and it is reported that over $10bn was spent by shoppers in America on 'Black
Friday' alone in 2009.

This year, Amazon.co.uk is bringing 'Black Friday' to the UK for the
first time. Offers on Amazon.co.uk will take the form of 'Lightning Deals'
with a limited quantity of an item being offered at a discount for a short
period of time. Once that quantity has been reached or the time limit
elapses, the 'Lightning Deal' will end.

Note to Editors

About Amazon.co.uk

Amazon.co.uk opened its virtual doors in October 1998
and strives to be Earth's most customer-centric company, where customers can
find and discover anything they might want to buy online, and endeavours to
offer its customers the lowest possible prices.

Amazon.co.uk and other sellers offer millions of new, refurbished and
used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY
& Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden,
Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies,
Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.

Kindle and Kindle 3G are the revolutionary portable readers that
wirelessly download books, magazines, newspapers, blogs and personal
documents to a crisp, high-resolution electronic ink display that looks and
reads like real paper. Kindle 3G utilises the same 3G wireless technology as
advanced mobile phones, so users never need to hunt for a Wi-Fi hotspot.
Kindle is the #1 bestselling product across the millions of items sold on
Amazon.com.

Amazon Web Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any type of
business.

Amazon.co.uk is a trading name for Amazon EU S.a.r.l, Amazon Services
Europe S.a.r.l and Amazon Media EU S.a.r.l. All three are wholly owned
subsidiaries of global online retailer Amazon.com, Inc (NASDAQ:AMZN), located
in Seattle, Washington.

Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de,
www.amazon.co.jp, www.amazon.fr, www.amazon.ca and
www.amazon.cn. As used herein, "Amazon.com," "we," "our"
and similar terms include Amazon.com, Inc., and its subsidiaries, unless the
context indicates otherwise.

Forward-Looking Statements This announcement contains forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933
and Section 21E of the Securities Exchange Act of 1934. Actual results may
differ significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others, risks
related to competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and strategic
transactions, foreign exchange rates, system interruption, inventory,
government regulation and taxation, payments and fraud. More information
about factors that potentially could affect Amazon.com's financial results is
included in Amazon.com's filings with the Securities and Exchange Commission,
including its most recent Annual Report on Form 10-K and subsequent filings.

For further information please contact: Ben Howes, Amazon.co.uk Ltd, howes at amazon.co.uk, tel: +44(0)208-636-9280