Tata Interactive Systems Sets up Center of Excellence to Foster Thought Leadership and Core Expertise

MUMBAI, India, October 24, 2011 -

Tata Interactive Systems (TIS), the pioneer and global leader custom learning solutions, sets up Centers of Excellence to deliver outstanding customer service

Tata Interactive Systems (TIS), a division of Tata Industries Limited, supports key organizational initiatives through its multifarious offerings.

TIS has decided to move to an account based delivery structure. This structure was suggested by a cross functional task force comprising of senior members of TIS. The new structure is aimed at serving its clients in the most effective & efficient manner through focused account responsibility. The focused account responsibility would also enable higher workforce engagement along with a richer width of experience.

The new delivery structure will have seven work units and six centers of excellence.

Work units shall focus and excel in delivery whereas Centers of Excellence shall foster thought leadership and core expertise for differentiated products. With dedicated account teams, the new structure will aid building long term relationships with clients. Clients of TIS will now interact with a common set of resources and can relate with a single team handling their numerous projects.

The six Centers of Excellence (COE) comprising of very senior experienced members would primarily provide thought leadership and would bring in their domain of expertise towards successful execution of projects. . The Centers of Excellence (COE) are:

1. Simulations & TOPSIM
2. Serious Games
3. 3D Animation
4. Mobile/Tablet Applications
5. Portal & Custom Applications
6. Products- Learning Management Systems, Participant Tracking System, &Assessment Engine (Cybertest)

“The primary goal behind this change is to delight our key clients through hassle free delivery and maximize the business we do with them. The new structure will bring in joint ownership of clients’ between account team members comprising of senior designers& business managers, vertical teams and sales person handling the account,” says Pinaki Gupta, Chief of Operations, TATA Interactive Systems.

The new structure will unlock talent from different business units and enable resources to move across projects.

“We are constantly looking at ways to better service our clients. The new structure will focus on enhancing customer experience as well as employee motivation. The knowledge of a client and geography will lie within & with the core group which will help us go beyond customer satisfaction to customer delight,” says Tij Nerurkar, Chief Operating Officer, Tata Interactive Systems.

© 2011 Tata Interactive Systems

Notes for editors

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Tata Interactive Systems (TIS) is the world’s leading developer of learning solutions. TIS’ learning solutions are designed to enable organizational initiatives across industry verticals including Education; Government and Defense; Telecommunications and ICT; Pharmaceuticals and Health Care; Banking, Financial Services, and Insurance; Airlines, Transportation, Logistics, and Hospitality; Consumer Package Goods; and Manufacturing, Energy, and Construction.

With a team of over 600 multi-disciplinary specialists, TIS creates 3000+ hours of learning content across 220+ concurrent projects every year. TIS’ solutions have proven their effectiveness at more than 60 Fortune 500 companies, leading educational institutions, and government departments.

TIS is the only learning solutions organization in the world to be assessed at Level 5 in both the SEI-CMM and P-CMM frameworks. Its solutions have won prestigious awards including Brandon Hall, APEX, BETT, and BIMA.

Areas of Business

TIS caters to three segments - Corporate, Education, and Government. It offers clients learning solutions that include:

• Educational Multimedia & Blended Learning
• Web-based Training & Courseware
• Simulations
• Software Solutions
• Game-based Learning
• Mobile-based Learning

The scope of TIS’ learning solutions encompasses on-boarding, sales training, process training, product training, curriculum design, assessments, soft skills training, and technical training.

Location

TIS has development centers in Germany, Switzerland, and India. Its sales and marketing operations span the US, Canada, the UK, mainland Europe, Australia, New Zealand, the Middle East, and India.

For more information log onto www.tatainteractive.com

Further information from:

Rajesh R. Jumani
EVP &Chief Marketing Officer

Tata Interactive Systems
+91-22-6643-8000
rajeshj@tatainteractive.com

PRESS INFORMATION ISSUED BY:

Tata Interactive Systems
4^th Floor Leela Business Park, Andheri East, Mumbai 400 059, INDIA
Tel: +91-22-6643-8000; Fax: +91-22-6643-8800; Web: www.tatainteractive.com

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