Telegraph Media Group Selects Maxymiser To Boost Conversion Rates and Increase Customer Engagement

Conversion Management Solution From Maxymiser Will Enable Objective Decision-Making and Continual Website Refreshment Based on Live Visitor Feedback

LONDON, February 15, 2011 - Telegraph Media Group today announces a partnership with conversion
management expert Maxymiser to enhance the online experience for visitors to
The Telegraph (www.telegraph.co.uk/).

By working with Maxymiser, The Telegraph (www.telegraph.co.uk/) is
able to take a customer-centric approach to website design and refreshment,
where changes to page layouts, sequences and content can be trialled on real
web visitors in order to identify the most effective variants that are
beneficial to the user.

Richard Halstead, Group Chief Technology Officer, Telegraph Media Group,
said: "We really feel that Maxymiser understands our business and can
realistically deliver our expectations making them an ideal partner for us.
Maxymiser's speed of implementation, support, reporting and analysis
capability and future development plans really stand out in the industry and
the conversion management solution is a key platform in helping grow our
online business."

Wayne Morris, UK General Manager, Maxymiser said, "We are delighted to be
working with Telegraph Media Group. By using Maxymiser to trial different web
page variations in a live environment, The Telegraph (
www.telegraph.co.uk/) is enabling its visitors to determine the most
effective web content. This ensures objective decision-making and ongoing
website refreshment, meaning that visitors continue to receive the very best
online experience."

About Maxymiser

Maxymiser is the leading global provider of website Conversion Management
solutions including multivariate testing and personalization. With offices in
New York, London, San Francisco, Edinburgh and Dusseldorf and a global
network of partners, its solutions enable brands such as Hertz, Lufthansa,
Sony and Virgin Media to analyze, optimize and deliver better performing
content and campaigns across digital channels. By working with Maxymiser,
marketers are empowered to make smarter, objective decisions and deliver more
engaging customer experiences. Founded in 2006, Maxymiser is a rapidly
expanding, independent company with a best-in-class technology recognized by
leading industry analysts.

About Telegraph Media Group

Telegraph Media Group Limited publishes The Daily Telegraph, The Sunday
Telegraph, Telegraph.co.uk and The Telegraph weekly world edition. This is a
wholly owned subsidiary of Press Holdings Limited.

    For further information, please contact:

    Kirsty Cornell/Nicola Miller
    itpr
    t. +44(0)1932-57-88-00

For further information, please contact: Kirsty Cornell/Nicola Miller, itpr, t. +44(0)1932-57-88-00