Leading Expert in Health Claims to Speak at Hi Online Conference

By Ubm Live, PRNE
Monday, February 14, 2011

AMSTERDAM, February 15, 2011 - One of the world's leading experts on health claims, Patrick Coppens from
Europe Advisory Services (EAS), will be speaking at the Hi online event and
conference. He will be joining a panel discussion, at 1pm, CET, to give his
perspective on whether EFSA is a positive force for change in the food
industry. Ewa Hudson of Euromonitor International and Dr. Theodor Graser of
DSM will also be on the panel. With the possible adoption of copies of the EU
claims regulation laws outside Europe, this is a rare opportunity to look at
the longer-term implications of EFSA's work.

The Hi online event and conference, which takes place this Friday, will
focus on key trends in health ingredients. In front of a global audience the
future of functional foods, healthier weight management solutions, and the
challenges of ensuring product quality and safety in a global market place
will be discussed.

The day will begin with a keynote address by Julian Mellentin, owner and
director of the consultancy New Nutrition Business. He will focus on the key
ingredients trends that are the most reliable growth opportunities for
businesses as well as some of the more long-term micro-trends. "My focus is
not just on 'what's the trend' but what you have to do to succeed with that
trend, using real-life product case studies from around the world," he says.

This will be followed by a webinar from Dohler on Stevia and a discussion
on the rise of the functional foods market, from the market research company
Business Insights.

In the afternoon, Tate & Lyle is talking about weight management
solutions with sugar and fibre, Carnipure's role in exercise recovery, heart
health and male fertility will also be under the spotlight, and David Jago
from the market research firm Mintel will be discussing the lessons to be
learnt from recent product launches.

The closing webinar on adulteration and global sourcing will bring a
panel of American experts together to discuss the benefits and hazards of
sourcing ingredients internationally. "In the United States, the U.S. FDA -
as recently as January - expressed a renewed commitment to fighting
adulteration and the presence of illegal substances in nutritional products,"
says Jennifer Kwok, editor of the Nutritional Outlook, and chair of this
panel. "However, as we all know, adulteration is a worldwide problem and one
that's only emphasised by today's global supply chain. Our panel will put
this issue into perspective, based on their own experience with global as
well as U.S. markets."

About UBM Live

UBM Live is a division of United Business Media, which is headquartered
in London, UK. The office in the Netherlands is the organiser of the
world-leading Health ingredients, Food ingredients, CPhI, ICSE and Informex
series of food and pharmaceutical ingredients trade shows. The Dutch office
also publishes International Food Ingredients Magazine and organises related
conference activities. For more information, visit

Leonie Reindertsen, Marketing Manager, UBM Live Food portfolio, +31-(0)-20-409-9560, or Fax, +31-(0)-20-363-2616, Leonie.Reindertsen at ubm.com

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