The aussieBum WJ Pro Wonderjock Men's Brief is Bigger & Bolder than Ever, Featuring New 'Free-Swing' Technology

When size really matters for men

SYDNEY, October 24, 2010 - Launched in November 2006, the WONDERJOCK caused an international online
consumer frenzy. Men from around the world ordered the now famous underwear
that delivered a promise to give them a package that made them proud! No
Rings, No Strings, No Padding! Now sold in the world's best department store
Selfridges and from November the world's most famous department store
Harrods.

For broadcast quality footage, high-res images and more information,
visit the multimedia release:
medianet.multimediarelease.com.au/bundles/7d9d6b90-721b-45f4-8c5d-d213fc2f5380

Since its launch, half a million pairs have sold around the world. The
flattering attempts of competitors to copy the idea have done nothing but
fuel the demand for the original garment. The WONDERJOCK is still one of the
highest selling men's underwear styles across the dynamic and vast aussieBum
range.

NOW COMES THE BIGGEST UPGRADE SINCE THE ORIGINAL; THE AUSSIEBUM WJ PRO.

The aussieBum WJ Pro features the original patented WONDERJOCK SIZE
ENHANCING TECHNOLOGY with an even greater lift and visual size enhancing
effect. Plus, for the first time ever, using the science of advanced '4D
Virtual Grid Framing', aussieBum introduces its new "FREE-SWING TECHNOLOGY"
that provides greater sway freedom whilst maintaining superior comfort and
support!

aussieBum founder Sean Ashby comments, "The aussieBum WONDERJOCK
technology revolutionised the way men perceive themselves in underwear. For
the first time ever, we gave men the opportunity to live confidently knowing
that at all times, they were putting their best asset forward - their sense
of self confidence. At aussieBum, we take pride in the fact that we listen to
our customers feedback and special requests. Just as the aussieBum WONDERJOCK
came about as a result of customer feedback, so too does the new upgrade
model the aussieBum WJ Pro. Technological advances in fabric development and
structure means that the aussieBum WJ Pro is made from the most luxurious
cotton available. The underwear is even more comfortable and combined with
the advanced technology offers even more support. We simply deliver what the
confident men of the world want - aussieBum WJ Pro".

The aussieBum WJ Pro comes in a range of colours and styles including
brief, trunk and for the first time ever the jockstrap! Pre-release sales
demand for the new aussieBum WJ Pro range forecasts the official release date
of 26th October 2010 to be even bigger than the original release.

2006/09 Winner of the Australian Exporter of the Year Awards in
Manufacturing by the Australian Trade Commission (Austrade), aussieBum is
reputed for its undisputed manufacturing techniques and cutting edge design
innovation. Now more than ever, if you doubt yourself… wear something else!

For all media images and video please visit
www.aussiebum.com/wjpro/

    For further information please contact:

    aussieBum- Sydney Office

      JOHN SCOTT
      john@johnscottpersonalpr.com
      +61-2-9560-2626
      +61-409-177-722

    aussieBum- London Office

      CLAIRE DELZECHI
      claire@aussiebum.com
      +44-7852-386-681

aussieBum- Sydney Office, John Scott, +61-2-9560-2626, +61-409-177-722, john at johnscottpersonalpr.com, or aussieBum- London Office, Claire Delzechi, +44-7852-386-681, claire at aussiebum.com