The Body Shop Announces 'Create an Original' Competition

EDINBURGH, Scotland, November 10, 2010 - The Body Shop has announced its 'Create an Original' competition,
offering customers the chance to join the Body Shop ranks and create their
own product.

The beauty business has been dominated for years by amazing men and women
whose original ideas have led to the launch of fabulous products, featuring
both incredible and quirky scents and enhancing the everyday lives of the
public. Now customers who believe they have what it takes to join the Body
Shop (www.thebodyshop.com/_en/_ww/) ranks can enter a new competition
which offers a once-in-a-lifetime opportunity for one individual to work with
The Body Shop team in the UK and create a new product for people around the
world to discover. The company launched this international competition to
coincide with the introduction of two Body Shop originals (
www.thebodyshop.com/_en/_ww/beauty-lounge/originals/originals.aspx)
that will help spark nostalgic fragrance memories, namely the new special
edition Raspberry Ripple Bath & Shower Gel and Watermelon Body Lotion.

Under auspices of Body Shop founder, Dame Anita Roddick, the original
beauty products from The Body Shop have achieved iconic status
internationally. For the chance to win, (
www.thebodyshop.com/_en/_ww/catalog/list.aspx?CategoryCode=C_ShopByLine_AnitasFavourites&ParentCatCode=C_ShopByLine)
customers can enter the competition (
www.thebodyshop.com/_en/_ww/beauty-lounge/originals/originals.aspx)
online at the Body Shop website with November 30th 2010 being the closing
date for entries. Along with their original scent, customers are encouraged
to share the story behind their scent suggestion and it could be bottled into
a limited edition shower gel sold internationally.

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this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

The three people whose scents are shortlisted, will be whisked away to
spend three nights in London in January 2011, with a friend. There they will
become personally involved in bringing the original idea to life, spending
time with The Body Shop product development team. Whether crowned the winner
or not, each person shortlisted will also receive a supply of their
fragranced shower gel to enjoy in the comfort of their home.

The original, natural and ethical beauty brand will make sure that the
winning product is enriched with Community Fair Trade aloe vera. The
pioneering Community Fair Trade programme now benefits over 25,000 people
from marginalised communities around the world.

About The Body Shop

The Body Shop International plc is the original, natural and ethical
beauty brand, with over 2,500 stores in over 60 markets worldwide. The Body
Shop seeks out wonderful natural ingredients from all four corners of the
globe to deliver products bursting with effectiveness, to enhance your
natural beauty. By striving to use the planet's resources wisely, The Body
Shop searches for outstanding natural materials and ingredients from across
the globe to include in its range of products. The Body Shop is proud to have
been the first beauty brand to have brought the benefits of fair trade to the
beauty industry through its own unique Community Trade programme, to have
introduced sustainable palm oil into its soaps, 100% recycled packaging, and
to raise funds and awareness on key issues of the day, including the sex
trafficking of the most vulnerable in our society, children and young people.

The Body Shop has received the recognition of organisations including the
British RSPCA, Royal Society for the Prevention of Cruelty to Animals, having
been proudly awarded the prestigious RSPCA 'Lifetime Achievement Award 2009',
"in recognition of the significant contribution the company has made in
helping to achieve a ban on animal testing and in particular the work carried
out by its late founder Dame Anita Roddick". In addition The Body Shop is
pleased its products continue to win illustrious awards and accolades
internationally. The brand continues to be cited as an 'ethical' and 'green
brand'.

    PR Contact:

    Leanne Rinning
    Head of Online PR
    Bigmouthmedia
    45 Timberbush
    Edinburgh
    EH6 6QH
    +44(0)207-063-6923
    www.thebodyshop.com

PR Contact: Leanne Rinning, Head of Online PR, Bigmouthmedia, 45 Timberbush, Edinburgh, EH6 6QH, +44(0)207-063-6923