The New Moob: 90% of Male Patients Opting for New Ultrasonic Sculpting Treatment to Reduce Man Boobs

LONDON, February 1 - A new walk in walk out ultrasonic sculpting procedure has increased
demand for male breast reduction. According to figures released by Dr Ravi
Jain, Medical Director of award winning Riverbanks Clinic, 90% of men who
chose to undergo treatment at his clinic in 2009, opted to have their "moobs"
reduced and sculpted using the life changing Vaser Ultra Sculpt treatment
that allows 86% patients to go back to work within three days.

Gynecomastia, the development of abnormally large mammary glands in males
is a common condition that affects up to 60% of men. Unlike traditional
surgical male chest reduction, Dr Jain uses ultrasonic energy that removes
unwanted fat through minimal incisions (2-3mm diameter) and enhances the
visibility of the underlying musculature. Dr Jain also removes the underlying
breast gland to create a flat and defined chest creating results that can
usually only be achieved by undergoing major surgery that requires general
anesthetic and weeks of painful recovery.

But how can the dramatic trajectory for male breast reduction be
explained? Dr Jain suggests that men have been suffering in silence for many
years and the decision to opt for surgery has little to do with vanity. "The
average age of the men I treat is 40. They have been distressed about their
condition since their teens or early 20's. Vaser Ultra Sculpt provides an
effective alternative to surgery with minimal recovery time that enables them
to get back to work quickly. This is the most rewarding treatment we offer
because it is life changing and restores confidence that has been destroyed
through years of suffering."

A Riverbanks patient who recently had the ultrasound "moob" sculpting
treatment said "After researching male breast reduction surgery on the
internet, I decided to opt for ultra sonic sculpting due to minimal downtime
and recovery period. Also a big factor was that I was awake and able to talk
to the surgeon whilst the procedure was being carried out. Since my op I have
made very good progress and the results have been life changing."

Note to Editors

Dr Ravi Jain is the UK and European Trainer for Vaser Liposelection. He
is Medical Director of award-winning Riverbanks Clinic one of the UK's
leading clinics for non-surgical cosmetic and dermatological treatments.
Dr Jain is available for media interviews and comment.

www.riverbanksclinic.co.uk/man-boobs.aspx

Media Contact: Lynne Thomas at Flipside PR, +44(0)207-631-5180, lynne at flipsidepr.co.uk, Riverbanks Clinic, +44(0)1582-762877