The 'Oscar of the Brazilian Food Industry' Will be Awarded at Fi South America 2010

SAO PAULO, August 3, 2010 - The FiSA awards are given in recognition of the most innovative food
products and ingredients, and to companies that invest in technology and
innovation focusing on development of new products and solutions for the
sector.

In the last FiSA Awards for 2008, Gelita won the prize for the Most
Innovative Food Ingredient 2007-8 with its product RTE-ICE; and Sadia won the
prize for the Most Innovative Food Product 2007-8 with its Microwaveable
Pizza.

Applications to this year's awards may be made up to August 20.
Instructions on how to apply are at www.fi-events.com.br.

The winners will be announced at the 2010 FiSA Awards party, to be held
on September 21.

FiSA 2010

The FiSA Awards are one of the attractions of Food Ingredients South
America (FiSA), Latin America's largest and most comprehensive food
ingredients event - to be held in Sao Paulo, Brazil on September 21-23.

FiSA 2010 has two elements: the Trade Show Exhibition, and the
International Food Ingredients Congress - and occupies 14,000m2 of the Blue
Pavilion (Pavilhao Azul) of Sao Paulo's Expo Center Norte Exhibition Centre.
More than 250 Brazilian and international exhibitors will present the latest
innovative technology in food ingredient products and processes. The number
of visitors this year is expected to break its previous record (of 2008), and
reach more than 12,000 professional.

UBM Brazil

FiSA is organized by UBM Brazil (www.ubmbrazil.com.br), the
Brazilian arm of United Business Media Limited (UBM), an originally English
multinational specialized in trade shows and business media. The group, which
has 6,500 employees, brings together buyers and suppliers all over the world
through specialized events, and print and electronic media.

UBM was the first multinational trade show organizer to operate in the
Brazilian market, in 1994. Since then it has become Brazil's third largest
organizer of international events.

    Event details
    Food Ingredients South America (FiSA) 2010
    September 21-23
    Location:        Expo Center Norte - Blue Pavilion
    Address:         Rua Jose Bernardo Pinto 333, Vila Guilherme,
                     Sao Paulo, Brazil
    Organized by:    UBM Brazil
    Website:         www.fi-events.com.br

UBM Brazil, Mr. Ronaldo Luiz Mendes Araujo, +55-11-7631-6227, imprensa at fi-events.com.br, or Ms. Eliane Nunes, +55-11-4689-1935, Ext. 2093, or Fax, +55-11-4689-1926, enunes at ubmbrazil.com.br; or UBM Live, Mrs. Rotem Zur Klapwijk, +31(0)20-40-99-560, or Fax, +31(0)20-36-32-616, Rotem.ZurKlapwijk at ubm.com