The Watch Hut Presents the Emporio Armani Ceramica Collection

DUDLEY, England, November 16, 2010 - Emporio Armani watches are to present fashion fans with an alternative
this Christmas, following the launch of a new collection at the UK's largest
watch website.

Emporio Armani Ceramica is a recent addition at the Watch Hut, showcasing
the popular fashion brand's ceramic watch models for both men and women.

Given Emporio Armani's worldwide reputation as a manufacturer of highly
fashionable clothing and accessories, coupled with the current industry trend
for ceramic watches, the Watch Hut expects the Ceramica range to be a huge
hit over the festive period.

Emporio Armani Ceramica was introduced to the Watch Hut in spring 2010,
when two rectangular-cased ladies models - AR1407 (black) and AR1409 (white)
- were featured. Since then, the collection has expanded to such an extent
that, as Christmas steadily approaches, a variety of options are now
available as potential gifts.

Each Emporio Armani Ceramica watch features a black or white bracelet
with matching colour dial. The cases and dials of the gents' models are
significantly larger than those of the ladies', while chronograph editions
are available for those serious about fashion AND good timekeeping.

Of course, the quality of the ceramic material itself offers its own
benefits. Ceramic is more lightweight than stainless steel and its highly
durable nature means it resists scratches.

Such advantages only accentuate the sheer style factor possessed by the
watches of the Emporio Armani Ceramica collection, all available at less than
GBP500.

As an authorised dealer of Emporio Armani watches, the Watch Hut
guarantees that all Emporio Armani products purchased from the website are
genuine. The website's returns policy has been extended so that any items
purchased before Christmas are valid for return until 31 January 2010.

For more information on Emporio Armani watches, please visit
www.thewatchhut.co.uk.

Notes to Editors

1. The Watch Hut acts as the internet trading arm of T H Baker & Co Ltd,
the renowned chain of jewellers established in 1888. Still a family run
business today, T H Baker is a company with a long history of selling
prestigious watches and jewellery on the high street. Since 2005, the Watch
Hut has been delivering the best in designer watches at the most amazing
online prices. Offering an extensive range of over 5000 watches from more
than 50 famous watch brands, the Watch Hut's aim has always been to offer the
largest choice at the cheapest possible price tag. This rich history means
the Watch Hut website has more than 120 years in the watch retail industry
behind it, meaning visitors to the site can rest assured their purchase is
being made with a safe and respected company. The Watch Hut is an authorised
dealer of all watch brands sold on the website, meaning every watch is an
authentic product sold with a full manufacturer's guarantee and supported by
a comprehensive after-sales service.

For press enquiries, please contact Luke McNaney at +44(0)1384-78431 or, alternatively, e-mail luke.mcnaney at thbaker-watches.co.uk.