Third Annual Game Developers Conference(TM) China Opens for Three Days of Learning, Inspiration and Networking

Developers from East and West Convene to Explore the Growing Asian Game Market

SHANGHAI, December 5, 2010 - UBM TechWeb Game Network's third annual Game Developers Conference(TM)
China (GDC China) begins today at the Shanghai International Convention
Center. The conference brings together a diverse lineup of more than 40
speakers from around the world to discuss the thriving global game
development market. The event provides local and international developers the
forum to explore business opportunities, expand their reach to a unique
market, and discover the on-going trends emerging in this region. GDC China
2010 runs until Tuesday, Dec. 7.

This year, Square Enix senior vice president Hiromichi Tanaka will
provide the first keynote address for the conference on Monday, December 6.
In the keynote, 'Final Fantasy XI & XIV: Developing and Operating a
Cross-platform, Cross-region MMORPG', Tanaka will discuss "the managerial
know-how fostered during the lifespans of Final Fantasy XI and the newly
released Final Fantasy XIV, with a focus on our team's global
distribution-based development concept and RMT countermeasures."

Bill Roper, the former Chief Creative Officer of Cryptic Studios and the
driving force behind the creation of the genre-defining Warcraft, StarCraft
and Diablo series, will present the second keynote presentation on Tuesday,
December 7. In this address, entitled, "Following in Asia's Footsteps," the
developer will be providing an inside look at how the game industry in the
Western world has learned from Asia's successes in both development and
business models.

GDC China offers attendees a comprehensive look at the games space
through specialized content tracks focusing on Online Game Development and
Business, as well as Global Game Development/Outsourcing. There are also four
summits this year exploring current topics in game development such as Mobile
Games, Independent Games, Serious Games and Social Games with global speakers
represented from studios and companies including Joyport Technology Ltd,
Autodesk, Volition, Riot Games, XPEC Entertainment Inc., NetEase, CCP,
Playdom, Bioware, Playfish China, Activision, Cryptic Studios, Ubisoft,
Zynga, and many more.

GDC China will also host the 2nd Annual Independent Games Festival China
(IGF China), to recognize the best independent game developers in the
Asian-Pacific region. As part of IGF China, three main events will take place
including the Independent Games Summit, the Independent Games Festival
Pavilion, which is an onsite exhibition of the very best in local indie
games, and the Independent Games Festival Awards, which rewards the best
indie game developers with cash prizes for the most innovative and
inspirational independent titles. Finalists this year feature Indie games
from China, South Korea, Singapore, and Australia.

"We are very excited to be returning to Shanghai and opening the doors to
developers from the East and West today for GDC China," said Meggan Scavio,
GDC China event director. "We're confident that the conference content and
the growing participation from the community will result in meaningful
experiences for the attendees."

This year's conference also features more than 50 exhibitors and sponsors
worldwide with companies represented by China, Europe and North America
including HP, The9, XPEC, Trinigy, Level 3, Dell, HiGame, Paypal, Scaleform,
Intel, Academy of Art, Mobile first, Jadason Technology, 6waves, Autodesk,
Xuhui, Zizhu, and many more.

For more information on the 2010 Game Developers Conference China, please
visit www.gdcchina.com.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM TechWeb Game Network - formerly known as the Think Services
Game Group - offers market-defining content, and drives community through its
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Conference(TM) Europe, the Game Developers Conference(TM) China, Game
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GameCareerGuide.com, the Independent Games Festival and Summit, and the Game
Developers Choice Awards. Visit www.jointhegamenetwork.com

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    Contact: Ben Veechai
             UBM TechWeb Game Network
             ben.veechai@ubm.com
             +1-415-947-6280

             Sibel Sunar
             fortyseven communications
             sibel@fortyseven.com
             +1-323-658-1200

Ben Veechai of UBM TechWeb Game Network, +1-415-947-6280, ben.veechai at ubm.com; or Sibel Sunar of fortyseven communications, +1-323-658-1200, sibel at fortyseven.com, for UBM TechWeb Game Network