Official Game Developers Conference(TM) China, Part of United Business Media LLC, Wins First of Two Year Lawsuit in Shanghai, China

By Ubm Techweb Game Network, PRNE
Monday, November 22, 2010

CGPA and Beijing Howell International Trade Fair Ruled Against for Unfair Business Practices

SAN FRANCISCO, November 23, 2010 - On Tuesday, November 16, 2010 the Shanghai Lu Wan District People's Law
Court of the People's Republic of China ruled in favor of the plaintiff,
United Business Media LLC (UBM), against defendants Publishers Association of
China Game Publication Committee (CGPA), and Beijing Howell International
Trade Fair Co. Ltd. (Howell) with regard to actions around UBM's GDC China
trade shows. This is the first court judgment pertaining to this lawsuit in

In the decision, CGPA and Howell were formally penalized for violation of
the "PRC Anti-unfair Competition Law" and its principles of exercising
voluntariness, equality, fairness, honesty and credibility, and generally
recognized business ethics in the market place.

The winning plaintiff, United Business Media, is the parent company of
the UBM TechWeb Game Network - producers and owners of the worldwide Game
Developers Conferences(R), including the original GDC, held annually in
California for over two decades.

The first Game Developers Conference China was held in fall of 2007 as a
joint partnership between UBM and IDG China World Expo. After a year of
preparation between the two groups for the inaugural event, UBM and IDG added
the CGPA and Howell as partners less than one month before doors opened to
attendees — in an effort to provide holistic support for the games industry
in China.

After the success of the first conference, the groups planned to work
together for the second event in 2008. Instead, disputes and delays caused no
event to take place in 2008, with dissolution of the three partnerships.

To the surprise and confusion of many, the CGPA and Howell announced an
event named "China Game Developers Conference," adjacent to the Howell-run
ChinaJoy consumer event in the summer of 2009 - claiming themselves as the
main organizers or "Organizing Units" for the inaugural 2007 event. UBM
continued to also produce the 2nd rendition of the official event in 2009
under the name: Game Developers Conference(TM) China.

Earlier last week, the courts ruled that the CGPA was just a "Supporting
Unit" to the 2007 Game Developers Conference in China, with no evidence of
themselves as "Organizing Units." Furthermore, the courts deemed the CGPA's
subsequent acts of intentionally misrepresenting themselves as
official/original show producers of the 2007 event- with no supporting facts
- in writing and in invitations to its members restricting them from
attending the UBM produced GDC China event was an of abuse of their power.
This caused harm and damages to UBM, as well as violated the country's "PRC
Anti-unfair Competition Law."

The Shanghai courts also deemed that a series of actions and defaming
public testimonials from CGPA after the 2007 event towards UBM is considered
slander, and adversely affected UBM's business.

In addition, the courts deemed that Howell knew that the CGPA were not
official "Organizing Units" to the event, and yet still endorsed and aided
the CGPA in promotions (sending false messages to the Shanghai Lian Xian Tang
Advertisement Broadcasting Co., Ltd. to be broadcasted), further compounding
negative goodwill and business effects for UBM.

Notable court-mandated rulings against the CGPA include it being ordered:

    - To immediately stop its unfair competition which restrains its members
      from participating in the Game Developers Conference(TM) China
    - To immediately stop its commercial slander towards UBM
    - To immediately stop its misleading false promotion
    - To publish a statement of clarification on the homepage of its website
      ( for 48 consecutive hours

Notable court-mandated rulings against Howell include it being ordered:

    - To stop its unfair competition against UBM
    - To deliver a written statement to Shanghai Lian Xian Tang Advertisement
      Broadcasting Co., Ltd. to eliminate the adverse effects caused by its
      Earlier accusations against UBM

"Though it has been a long struggle over the past three years, we are
proud of our continued ability to produce the Game Developers Conference
China," said Meggan Scavio GDC Director. "We sincerely hope that we can now
move forward to more completely fulfill our goal of supporting and serving
the Chinese game community."

The Official 2010 Game Developers Conference(TM) China will take place
December 5-7 at the International Shanghai Convention Center, Shanghai China.
For more information on this event please visit

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM TechWeb Game Network - formerly known as the Think Services
Game Group - offers market-defining content, and drives community through its
award winning lineup of print, online, event and research products and
services. These include the Game Developers Conference(R), the Webby
Award-winning and network of sites, the Game Advertising Online
ad network, the Game Developers Conference(R) Online, the Game Developers
Conference(TM) Europe, the Game Developers Conference(TM) China, Game
Developer Magazine, Game Developer Research, the Game Career Seminars and, the Independent Games Festival and Summit, and the Game
Developers Choice Awards.

About UBM TechWeb, a division of United Business Media

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its core businesses - media solutions, marketing
services and professional information - UBM TechWeb produces the most
respected and consumed brands, applications and services in the technology
market. More than 14.5 million business and technology professionals (CIOs,
IT and IT Support managers, Web & Digital professionals, Software and Game
developers, Government decision makers, and Telecom providers) actively
participate in UBM TechWeb's communities. UBM TechWeb brands includes: global
face-to-face events such as Interop, Game Developers Conference (GDC), Web
2.0, Black Hat and VoiceCon; large-scale online networks such as
InformationWeek, Light Reading and Gamasutra; research, training, and
certification services, including HDI, Pyramid Research, and InformationWeek
Analytics; and market-leading magazines such as InformationWeek and Wall
Street & Technology. UBM TechWeb is part of UBM, a global provider of media
and information services for professional B2B communities and markets.

    Contact: Ben Veechai
             UBM TechWeb Game Network

             fortyseven communications

Ben Veechai of UBM TechWeb Game Network, +1-415-947-6280, ben.veechai at; or fortyseven communications, +1-323-658-1200, gdcpress at, for UBM TechWeb Game Network

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