Ticketmaster Paperless Ticketing in Place for Michael McIntyre Tour DatesBy Ticketmaster Uk, PRNE
Thursday, March 31, 2011
LONDON, April 1, 2011 - Ticketmaster UK, a Live Nation Entertainment, Inc. (NYSE:LYV) company,
today announced it will be selling Paperless tickets for the Michael McIntyre
UK and Ireland arena tour in Autumn 2012.
This is Michael McIntyre's first tour since he won the British Comedy
Award for Best Live Stand-up in 2009 following his record breaking Arena
tour. Tickets went on sale to the general public Thursday 31st March with
venues on the tour that are powered by AccessManager, the Ticketmaster access
control system, exclusively using Paperless tickets for the best seats in the
house. This means that customers buying the best seats for dates at the
Motorpoint Arena in Cardiff, the O2 Arena in London, The Odyssey Arena in
Belfast, the O2 Dublin and London's Wembley Arena, will not receive a
traditional paper tickets but paperless ticket confirmation.
Paperless ticketing allows Ticketmaster, working with Michael McIntyre
event organisers Off The Kerb Productions, to provide a ticketing service
that ensures fans have a quick, simple and fair way to access and purchase
tickets at face value.
The Ticketmaster Paperless ticketing technology is crucial for event
organisers who want to protect ticket inventory in this way. The technology
ensures smooth, secure and fast entry to the venues with fans simply bringing
along the credit card used to purchase the tickets.
Ticketmaster has successfully implemented Paperless Ticket technology
before at The O2 London for concerts by Metallica and the Who, as well as
showcase concerts by The Libertines at The Forum and Arcade Fire at the
Hackney Empire. However, this is the first time it has been put in place
throughout the UK for an Arena tour and the first time ever in Ireland.
Even though paperless tickets have been used by notable artists and
sports teams in the United States, in 2010 they only accounted for roughly
one-tenth of one percent of all tickets processed. Last year, Ticketmaster
sold approximately 500,000 paperless tickets of the nearly 400 million
Joe Norris, Off The Kerb Productions, said: "We are delighted to be using
the paperless ticketing option provided by Ticketmaster which means we can
protect our tickets and ensure Michael's fans can go to the show at the right
price. We are all excited about what will be Michael's third and biggest tour
"We are committed to developing products that make tickets readily
available to fans, not those who only want to sell them on the secondary
market. Our Paperless ticketing solution is the ideal option where event
organisers want to ensure that tickets are offered at face value," said Chris
Edmonds, Managing Director Ticketmaster UK. "We're delighted to be working
with Off The Kerb on Michael McIntyre's first tour since his phenomenally
successful shows in 2009."
For more information on the tour and to buy tickets visit:
With operations spanning 19 countries, Ticketmaster is the world leader
in event ticketing and ranks among the top five eCommerce sites globally.
Ticketmaster is a division of Live Nation Entertainment, Inc. (NYSE: LYV).
Live Nation Entertainment is the largest live entertainment company in the
world: connecting 200 million fans to 100,000 events in over 40 countries
which has made Ticketmaster.com the #3 eCommerce website in the world. For
additional information, visit www.livenation.com/investors.
Contact: Jon Wiffen, PR Manager Ticketmaster UK: Jon.Wiffen at ticketmaster.co.uk and +44-20-7344-4000
Tags: April 1, London, Ticketmaster Uk, United Kingdom