Tissot Signs Basketball Player Tony Parker as a Global Ambassador

PARIS, September 21, 2010 - French professional basketball player Tony Parker is joining the
high profile Tissot ambassador team. This appointment adds a further
highlight to the brand's passion for the fast-paced, precision-dependent
sport. The captain of the French national basketball team and NBA's San
Antonio Spurs player scores highly on the international scene for his energy,
apparent fearlessness and strong sense of social responsibility. As Official
Timekeeper of FIBA (International Basketball Federation), Tissot visibly
shares the new ambassador's dedication to performance and looks forward to a
winning partnership.

Tony Parker has enjoyed an impressive career to date. His success
with the French national team, which he led to a bronze medal in the 2005
European Championships, parallels an outstanding NBA track record. He has a
trio of NBA Champion titles to his name from 2003, 2005 and 2007 and has been
an NBA All Star on three occasions. In 2007, he was honoured as the MVP (Most
Valuable Player) in the NBA finals, the first foreign-born player to do so.
His European roots and international recognition mirror the positioning of
the Tissot brand.

Tony Parker describes his involvement in basketball as "a
destiny", as the son of Tony Parker Senior. The Tissot involvement in
basketball also appears destined to grow at a rapid date. Already in 2009,
the first year of collaboration with FIBA, the Swiss brand was entrusted with
the timekeeping and data handling for EuroBasket in Poland. Building on its
success in this role, Tissot this year has been honoured with the same
responsible role at the 2010 FIBA World Championship for men in Turkey
(August 28-September 12), and for women in the Czech Republic (September
23-October 3).

Press pictures:
www.photopress.ch/image/aktuell/september+10/tissot+tony+parker

    Annja Märki
    Tel.: +41-32-933-31-11
    E-Mail: annja.maerki@tissot.ch

Annja Märki, Tel.: +41-32-933-31-11, E-Mail: annja.maerki at tissot.ch