Tommy Hilfiger Appoints John Ermatinger as CEO of the Company’s Asia Business

AMSTERDAM, July 27, 2011 -

- Newly created position will oversee all business activities in Asia

The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), is pleased to announce the appointment of John Ermatinger to Chief Executive Officer of the Company’s Asia business, effective August 1, 2011. In this newly created position Mr. Ermatinger will report to Fred Gehring, Chief Executive Officer of the Tommy Hilfiger Group. Mr. Ermatinger will be based in the Tommy Hilfiger Hong Kong offices.

As CEO of the Asia business, Mr. Ermatinger will oversee all business activities in Asia, including the subsidiary Tommy Hilfiger Japan, the joint venture Tommy Hilfiger China, and the various licensed businesses throughout the territory.  

“I am extremely pleased to appoint John Ermatinger to this new position within our Group,” said Fred Gehring, CEO of the Tommy Hilfiger Group. “The Company has a strong presence in the majority of Asian markets, but we believe that an increased effort led by a seasoned executive such as John will further enhance our presence. We have learned from our experience in Europe that the business benefits greatly when subtle adaptations and focused, regionally relevant dedication is applied. John is the ideal candidate to successfully lead the Company’s great growth opportunities in Asia, given his broad experience as a global retail executive with particular expertise in this region.  We look forward to working with John in this important endeavor to expand our business in Asia.”

Said John Ermatinger: “After five successful years with Gap Japan and more recently China as well, I am very excited that the opportunity to join Tommy Hilfiger crossed my path. I believe that the Tommy Hilfiger core brand DNA makes it very attractive to the youthful Asian market and that the base from which we will be working is already quite significant through the territory. There is great opportunity for significant growth, and I look forward to building the business by further improving the overall proposition as it relates to the specific needs of this large market.”

Mr. Ermatinger most recently served as President of Gap Asia Pacific for two years and President of Gap Japan for three years. Under his leadership, Gap successfully launched the brand in China. Prior to Gap, Mr. Ermatinger was the General Manager of Asia Pacific Apparel and Asia Hub Director of Global Apparel Sourcing for Nike Inc. From 1973 to 1998, Mr. Ermatinger held various positions at Levis Strauss & Co. including President of Levi Strauss The Americas.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit www.tommy.com.

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide.  It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud and DKNY.

For further information:

Avery Baker
EVP of Global Marketing & Communications
Tommy Hilfiger Europe B.V.
Tel: +31-(0)-20-589-9889
avery.baker@tommy.com

Arturo Diaz
Director
HL Group
Tel: +1-646-274-3628
adiaz@hlgrp.com

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Forward-looking statements made in this press release, including, without limitation, statements relating to the future plans, strategies, objectives, expectations and intentions of PVH Corp. and its subsidiaries (collectively, the “Company”), are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy, and some of which might not be anticipated, including, without limitation, the following: (i) the Company’s plans, strategies, objectives, expectations and intentions are subject to change at any time at the discretion of the Company; (ii) the levels of sales of the Company’s licensees at wholesale and retail, and the extent of discounts and promotional pricing in which the Company’s licensees and other business partners are required to engage, all of which can be affected by weather conditions, changes in the economy, fuel prices, reductions in travel, fashion trends, consolidations, repositionings and bankruptcies in the retail industries, and other factors; (iii) civil conflict, war or terrorist acts, the threat of any of the foregoing, or political and labor instability in any of the countries where the Company’s licensees’ or other business partners’ products are sold, produced or are planned to be sold or produced; (iv) disease epidemics and health related concerns, which could result in closed factories, reduced workforces, scarcity of raw materials and scrutiny or embargoing of goods produced in infected areas, as well as reduced consumer traffic and purchasing, as consumers limit or cease shopping in order to avoid exposure or become ill; (v) the failure of the Company’s licensees to market successfully licensed products or to preserve the value of the Company’s brands, or their misuse of the Company’s brands.; and (vi) other risks and uncertainties indicated from time to time in the Company’s filings with the Securities and Exchange Commission.

The Company does not undertake any obligation to update publicly any forward-looking statement, whether as a result of the receipt of new information, future events or otherwise.

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