Topps Kicks Off 2010 With the Introduction of Augmented Reality Football Cards

LONDON, January 29 - PREMIER LEAGUE football's biggest stars have entered the realm
of augmented reality (AR) in 2010 thanks to a new deal between Topps Europe,
the publishers of Premier League sticker albums and trading cards, and AR
pioneers Total Immersion.

For the first time, Premier League football collectors' cards
include an AR element, with Wayne Rooney, Theo Walcott and Frank Lampard
featured on three special collectors' cards. Football fans can watch each
player showcase special moves in AR animation and even challenge them in a
free-kick game via the Topps' website, www.toppsfootball.co.uk .

The Topps Total Football 2009/10 series features more than 450
collectors stickers, including the three 3D Live stickers. To use the
interactive animation technology, fans log on to the website and select the
player on the sticker. Once the programme has started, users simply place the
sticker under their web cam and the player comes to life.

Once activated, each of the AR players can be rotated around
and their movements controlled with a single keystroke.

To accompany the 2009/10 Total Football series, Topps have
created a special collector album with an augmented reality front cover.

"The Premier League 3D Live stickers follow on from the huge
success we've had with a similar project in Germany, as well as for the
American Baseball League and the All Blacks in New Zealand," Eric Gehl, COO
of Total Immersion, explains.

"Topps' 3D Live stickers have taken sports trading cards to a
whole new level and made them even more desirable. This is great news for
kids, fans and collectors who can now get to see, interact, and even score
goals with their favourite football players," he adds.

Editor's Notes

Total Immersion (www.t-immersion.com) is the global
leader in augmented reality. Through its patented D'Fusion(R) technology,
Total Immersion blurs the lines between the virtual world and the real world
by integrating real-time interactive 3D graphics into a live video stream.
Leading the augmented reality category since 1999, the company maintains a
presence in Europe (Paris and London), Asia (Hong Kong) and in the US (Los
Angeles). Its solutions are also available through a network of more than 50
partners worldwide.

For press enquiries, contact Corrina Cockayne on +44(0)7765-404616, or
e-mail corrina@vpublicrelations.co.uk .

For press enquiries, contact Corrina Cockayne on +44(0)7765-404616, or e-mail corrina at vpublicrelations.co.uk.