Tourico Holidays(R) Introduces Exclusive Bundle: T.H.E. Pass

By Tourico Holidays, PRNE
Thursday, March 3, 2011

New Travel Package Offers Top Attractions in Major Cities in One Click

ALTAMONTE SPRINGS, Florida, March 4, 2011 - Tourico Holidays(R) today unveiled T.H.E. Pass, a one-click travel
package that allows easy booking of bundled top attractions in several major
cities. All of the attractions have been hand-picked by Tourico Holiday
travel experts, ensuring that vacationers will not miss out on popular
attractions in top markets.

For agents, T.H.E. Pass eliminates the need to do time-consuming research
of client vacation destinations. With one click, agents can book the top
attractions and send clients on a dream vacation. For consumers, T.H.E. Pass
allows vacationers to embark on their trip with the peace of mind that they
will experience all the destination has to offer and create
once-in-a-lifetime memories.

"Our research has shown that travelers spend more on what they do at a
destination - activities, meals, shopping - than they do on their
accommodations," said Ofir Cohen, Executive Vice President of Strategic
Development, Tourico Holidays. "This is why people travel - they want to
experience a destination. With T.H.E. Pass, travel professionals can more
efficiently tap into this revenue stream."

Currently, T.H.E. Pass is offered in 50 destinations, including New York,
Las Vegas, Orlando, Miami, Los Angeles, San Francisco, New Orleans,
Washington DC, Boston, Chicago, Toronto, Buenos Aires, Cancun, Paris, London,
Amsterdam, Barcelona, Berlin, Rome, Madrid, Istanbul, Dublin, Bangkok and
Hong Kong and more.

In the near future, T.H.E. Pass will be offered in Seattle, Houston,
Dallas, Denver, Cocoa Beach, San Juan, Reno, Brussels, Lisbon, Budapest, and
more. Ultimately, T.H.E. Pass will be offered in hundreds of cities. Examples
of possible bundles to show how T.H.E. Pass would work:

    - New York City - Unlimited Hop-on-Hop-off Tour, NYC 360 Virtual Viewing,
      Empire State Building Observatory, The Big Apple Helicopter Tour and
      Cruise the NY Skyline Boat Tour
    - San Francisco -- Golden Gate Cruise Adventure, Amazing Academy of
      Sciences Interactive Museum, Lights of San Fran Double Decker Tour and
      Afternoon Wine Tasting Tour

In addition to T.H.E. Pass, Tourico Holidays offers 3,850 activities in
54 countries globally, with over 100 new attractions added every week.

About Tourico Holidays

Tourico Holidays ( is a subsidiary of
Travel Holdings, Inc., a worldwide travel distribution company. Tourico
Holidays is a global wholesale travel provider with over 150 international
distribution websites and more than 23,000 merchant hotel agreements,
operating in 23 languages in over 100 countries. As a supplier to over 4,300
tour operators and travel agents, Tourico Holidays operates and maintains
global websites and online interfaces that serve a large diversity of travel

About Travel Holdings(R)

Travel Holdings, Inc.(R) (, one of the most
distinctive and expansive travel distribution companies in the world, was
created in early 2004 through the merger of Tourico Holidays(R), and Travel Global Systems (TGS).

    Media Contacts:
    Sean Hixson                        Lauren Volcheff
    Weber Shandwick                    Travel Holdings, Inc.
    +1-314-552-6760                    +1-407-667-8700 ext. 7355

Sean Hixson of Weber Shandwick, +1-314-552-6760, shixson at, or Lauren Volcheff of Travel Holdings, Inc., +1-407-667-8700, ext. 7355, Lauren at

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