Towards a Stronger, Wider and Deeper Relationship With India

LONDON, August 6, 2010 - While David Cameron was calling for a "stronger, wider and
deeper" relationship between Britain and India last week, some of India's
most distinguished people were planning to gather in London to celebrate
Asian achievement throughout the world.

The Asian Awards, in partnership with Lebara, being held on 26
October at the Grosvenor House Hotel, London are the first global awards of
their kind to recognise excellence from across the sub-continent in such a
broad range of endeavours.

The combined estimated net worth of the individuals to be
represented at the event is a staggering $100billion, demonstrating the truly
global nature of this celebration.

Confirmed participants include business mogul Ratan Tata,
Oscar-winning composer AR Rahman (Slumdog Millionaire); Chairman of United
Breweries Group and Kingfisher Airlines, Vijay Mallya, Yash Chopra - probably
Bollywood's greatest director; BBC's News at Six main presenter George
Alagiah OBE, global philanthropist, Sunil Mittal, sculptor Anish Kapoor and
legendary playback singer Sonu Niigaam.

The Prime Minister's recent delegation of ministers and
representatives of business, sport and culture to India promoted increased
trade and investment with the UK.

Speaking from Bangalore David Cameron said, "India represents
an enormous opportunity for British companies. Already our trade relationship
is worth GBP11.5 billion a year. But I want us to go further. India plans to
invest $500 billion in infrastructure in the coming years. That is of course
good for Indian business, but it is also a chance for British companies to
generate growth."

The Asian Awards, in partnership with Lebara, represents a
strong bridge to deeper corporate, cultural and personal relationships which
will be essential in answering the Prime Minister's call.

"This event promises to be one of the most important
gatherings of powerful and influential individuals, including CEOs of some of
the world's biggest companies," said Caroline Jackson Levy managing director
of organisers UBM Awards. "We are thrilled and honoured so many distinguished
people are travelling here especially to be with us in London."

The Asian Awards is the most lavish new event to be
established in the UK for decades. It's comprised of distinguished
independent judges, the most prestigious presentation ceremony, world-class
entertainment, exceptional hospitality and outstanding cuisine.

The Great Room of the Grosvenor House Hotel, Europe's largest
ballroom, will provide guests with the ultimate in banqueting and comfort.
Unusually, the public will not be excluded as tickets are available at
www.theasianawards.com

Please contact Robert Janes (Stonebyte Consultants, London) Telephone: +44(0)7974-173-403 Email: robert at stonebyte.co.uk