GSMA Launches News Service for Chinese Mobile Industry

By Gsma, PRNE
Wednesday, November 10, 2010

LONDON, November 11, 2010 - The GSMA today announced that it has launched a new Chinese-language
edition of its hugely successful Mobile Business Briefing news service. The
free, weekly Chinese-language edition of Mobile Business Briefing covers
global industry developments and is aimed at the growing number of companies
in the China region that are participating in and influencing the world's
mobile market.

Justin Springham, Managing Editor of the GSMA's news services, said: "The
English-language version of Mobile Business Briefing has already achieved a
high readership in China, but we felt that the market's influence on the
global stage merited a dedicated Chinese-language version. Our new service
will ensure the mobile industry's biggest developments will reach the widest
possible audience."

The Chinese service will build on the phenomenal success of the
English-language version of Mobile Business Briefing
( Launched in 2008, the daily Mobile
Business Briefing service has attracted nearly 35,000 'opted-in' subscribers,
making it one of the leading news sources for the global mobile industry.

The GSMA has many member companies in China, and hosts its Mobile Asia
Congress in Hong Kong, China, with the 2010 Mobile Asia Congress taking place
17-18 November. The Chinese-language edition of Mobile Business Briefing is
set to strengthen the range of services the GSMA provides for the region.

To sign up to the new service, register at

In addition to Mobile Business Briefing, the GSMA's in-house editorial
team also produces:

    -- Mobile Apps Briefing ( - a recently
       launched portal and twice-weekly eNewsletter covering the major
       business and technology issues in the hugely popular but disparate
       mobile applications sector. Mobile Apps Briefing's focus is news,
       analysis and company profiles on the business behind the consumer app
    -- Mobile Congress Show Dailies
       ( - the official daily
       News publications of both the GSMA Mobile World Congress (MWC) and
       GSMA Mobile Asia Congress (MAC). The MWC Dailies have a circulation of
       40,000 across the course of the event week and the publication is also
       sent by email to every attendee each day, as well as to the readership
       of Mobile Business Briefing. A full digital edition of each Show Daily
       is also available online during the event. Meanwhile the MAC eShow
       Dailies have a distribution of almost 50,000
       across two editions;
    -- Snapshot
       ( - a
       media service from the Wireless Intelligence team dedicated to
       delivering timely market intelligence and analysis for the global
       mobile industry. Published every week, Snapshot is designed to offer
       an instant insight into the latest developments affecting the
       fast-moving mobile market; and
    -- Mobile World Live ( - the GSMA's online
       portal that serves as a critical information resource for the mobile
       communications industry. Recently enhanced, Mobile World Live now
       provides even easier access to more innovative content, enabling
       seamless integration across all of the GSMA's media properties and
       creating a richer user experience for members of the Mobile World Live
       community. The Mobile Business Briefing team is responsible for the
       editorial content of the portal, ensuring that the community's 56,000+
       registered members, as well as approximately 220,000 visitors, are
       served with first-class content.

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at or the GSMA corporate website at

Daniel Lowther, GSMA: +44-7747-636-687, press at

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