Towergate and comparethemarket.com Join Forces

LONDON, December 16, 2010 - Towergate Insurance announced today that it has won a long-term contract
with leading price comparison website, comparethemarket.com (
www.comparethemarket.com/) to provide insurance to their SME
customers.

The deal provides Towergate with leads for SME business from
comparethemarket.com for lines including Commercial package, Liability,
Commercial & Let Property, Restaurants, Surgeries and Offices.

Business will be handled by Towergate's specialist commercial unit, Your
Insurance, under Managing Director Robert Rees, who has ambitious growth
plans.

The deal is in line with significant investment by Towergate Insurance to
enhance its capability to deal with high volume VSME business. Developments
include a bespoke market leading e-technology solution, a pro-active contact
centre to support customers through the buying and servicing process and
increased insurer panel products backed up by the comprehensive underwriting
footprint of Towergate.

Towergate Group Deputy CEO, Amanda Blanc, commented:

"This is an exciting step in moving forwards with a very clear and
defined VSME strategy based on ambitions to reach a GWP target of GBP100m in
this space over the next few years. Buyer behaviour and distribution is ever
changing and we like to set the trend. We believe this deal will illustrate
that technology and other perceived threats to brokers can be embraced. Our
pro-active contact centre will bring personal broking service to an online
audience."

Jeremy Moll, Commercial Director for comparethemarket.com, said, "By
working with Towergate Insurance, we are confident that our SME customers
will be given a buying experience in line with our own high expectations,
providing choice, flexibility and great customer service."

YOUR Insurance are small to medium-sized business insurance experts
providing insurance policies via a panel of market leading insurers such as
NIG, Towergate, Zurich, Fortis, Groupama and LV=. Policies cover over 500
trade professions including electricians, plumbers, carpenters and driving
instructors through to niche professions such as tree surgeons.

YOUR Insurance is part of Towergate Underwriting Group Limited, Europe's
largest independently owned insurance broker. Towergate has access to a range
of over 200 specialist insurance products - the widest in the UK market.

www.yourinsurance.co.uk

    - comparethemarket.com was launched in 2006 as a cheap car
    insurance (www.comparethemarket.com/) comparison site, offering
    customers a wide range of competitively priced insurance quotes
    instantly online. It is now one of the UK's leading price comparison
    brands.

    - As well as insurance, comparethemarket.com now also offers
    comparisons on credit cards, loans, current accounts and savings
    accounts.

    - comparethemarket.com actively selects its brand partners to
    ensure quality service to consumers.

Simon Walsh - +44(0)20-7861-3184 - Swalsh at goodrelations.co.uk, Penny Mairoudhiou - +44(0)20-7861-3176 - Pmairoudhiou at goodrelations.co.uk