Tracesmart Appoints New Client Relationship Manager

CARDIFF, Wales, March 9, 2011 - Tracesmart, the Cardiff-based consumer intelligence specialist, has
announced the recent appointment of a Client Relationship Manager.

After considerable growth within the life and pensions sector, Tracesmart
promoted Catherine Dunn to this recently created position. Dunn, who has been
with Tracesmart for two years, has brought a wealth of experience within the
financial services industry to the company, which has given her a good
grounding in the compliant nature of the life and pensions sector.

Tracesmart's online solutions - Cleanse, Trace, Existence and ID - are
utilised by pension schemes to ensure their member records are highly
accurate and compliant with The Pensions Regulator's record-keeping
guidelines. With the 2012 Pensions Reform approaching, schemes' data is
facing increasing scrutiny to ensure high accuracy of common data. This
impending reform has helped to bolster Tracesmart's roster of life and
pensions clients, and the new role is crucial to the company's development
within the industry.

Mike Trezise, Tracesmart's Managing Director, commented on Catherine
Dunn's recent promotion:

"I am delighted that Catherine has decided to take on this new role. Her
analytical skills, commitment to the company and involvement in developing
new products has proved invaluable to Tracesmart. I wish her every success in
this new position, and believe that she will help strengthen our place within
the pensions sector."

The recent promotion of Dunn highlights Tracesmart's rapid growth, which
has seen it expand its workforce and relocate to larger premises in Cardiff
Bay. The company's strategy has clearly been a huge success; it has
strengthened its position in the marketplace and added to its impressive
portfolio of clients. Tracesmart's achievements have also been accredited in
the recent Fast Growth 50 list, which saw the company secure an impressive
position within Wales's top fastest growing companies.

About Tracesmart:

Established in 1999, Tracesmart Ltd is a leading supplier of consumer
intelligence services, including data cleansing
(www.tracesmartcorporate.co.uk/data-cleansing) and data enhancement.
It also provides both tracing and identity verification services, utilising a
diverse range of datasets which include Electoral Roll information, death
index (www.tracesmartcorporate.co.uk/death-index/) data and insolvency
records.

Prominent in the pensions, legal, financial and retail sectors,
Tracesmart's services, which include fraud prevention and anti-money
laundering (www.tracesmartcorporate.co.uk/anti-money-laundering/)
solutions that assist in know your customer
(KYC www.tracesmartcorporate.co.uk/know-your-customer/) checks, are
employed by a growing legion of businesses ranging from SME to FTSE 100
companies.

About Mike Trezise:

Founder and Managing Director at Tracesmart, Trezise has extensive
experience in tracing and fraud analysis and prevention; knowledge which
provides the company with a distinct competitive advantage.

    PR Contact:
    Owen Roberts
    Head of Public Relations
    Tracesmart Ltd.
    Global Reach
    Dunleavy Drive
    Cardiff
    CF11 0NS
    +44(0)29-2067-8513
    www.tracesmartcorporate.co.uk

PR Contact: Owen Roberts, Head of Public Relations, Tracesmart Ltd., Global Reach, Dunleavy Drive, Cardiff, CF11 0NS, +44(0)29-2067-8513