Travelmatch Advises British Travellers to Stay Positive as Ash Cloud Fades

LONDON, May 27, 2011 -

Travelmatch is advising travellers to stay positive as it appears that an
ash cloud will not disrupt flights this weekend; the company is still
recommending that British tourists monitor various online sources to stay on
top of this developing situation.

Online travel provider Travelmatch is advising tourists to track the
situation carefully as a second ash cloud returns to Europe. The eruption of
the Grimsvotn volcano in Iceland has created an ash cloud which caused
significant disruption to flight schedules in the United Kingdom and Germany
this week. Travelmatch is encouraging travellers to stay optimistic as it
appears the cloud will clear and allow flights to go forward during the
coming bank holiday weekend. This is excellent news as many British tourists
have trips planned to hotels like the Blue Lagoon Village in Kefalos
(www.travelmatch.co.uk/holidays/detail/blue-lagoon-village-kefalos.html)
in the next few days.

This event has triggered concern thanks to memories of last year's
eruption in Eyjafjallajökull, Iceland which caused widespread disruption.
Thankfully, forecasts indicate that further flight cancellations are
unlikely. Though the outlook is bright at the present moment, Travelmatch
(www.travelmatch.co.uk/) is encouraging tourists to monitor various
resources in order to stay up to date.

For up to the minute advice travellers should visit the websites of the
Met Office (www.metoffice.gov.uk/) and BBC News, where updates will be
posted regularly. It is also advisable to check the status of flights before
leaving for the airport - this information can be found at airline websites,
or by calling the relevant customer service lines. The UK Civil Aviation
Authority is also providing regular updates on the evolving situation.

Alex Francis of Travelmatch comments: "Many of our customers are worried
as they have trips booked to hotels such as Sensatori Sharm el Sheikh
(www.travelmatch.co.uk/holidays/detail/sensatori-sharm-el-sheikh-sharm-el-sheikh.html)
in Egypt. Thankfully, it seems likely that flights will
continue to run over the weekend. That said, it is always best to be
forewarned and we strongly recommend that anyone with travel plans visit news
websites and the Met Office to ensure that they stay on top of this situation
as it develops."

About Travelmatch:

Travelmatch is a new travel discovery engine that helps inspire customers
by matching their requirements to a wide range of holidays, hotels, flights,
cruises, villas or city breaks. Unlike other travel sites, customers are not
required to choose a destination, date or budget before they can begin
searching. Customers are able to make informed decisions by exploring photos,
user reviews, maps, events and activities and other fun things relevant to
their chosen travel product. www.travelmatch.co.uk/, which closed its
first funding round in 2010, is based in Notting Hill, London.

Contact Information: Alex Francis, Press Officer, Travelmatch,
press at Travelmatch.co.uk, Newcombe House, 45 Notting Hill Gate, London, W11 3LQ,
Tel: +44-(0)20-3384-5830