Social Media is the Future for the Travel Industry

Tuesday, May 31, 2011

ROMFORD, England, June 1, 2011 -

Social Media is now an Essential Part of Customer Service and say it Helps Them Connect With Their Followers and Provide
Great Holiday Deals and Packages.

A new study has found that social networks such as Facebook and Twitter
are becoming increasingly important in attracting customers to travel
websites. The report by L2 evaluated the "digital IQ" of 89 global airline,
hotel and cruise line brands and determined how social media is affecting
them. (, a leading travel
consultancy, says that in an age when a large number of travellers are
booking their holidays online, providing a high quality of customer service
through social media channels has never been more important for the travel

Luke Nathan of says: "We believe that a strong social
media presence is integral to our customer service policy. Through our social
media accounts, such as on Twitter (, we're able find out what people are
saying about us and address any queries they may have head on. It helps us
find out what our customers want from us and provide a level of service that
many other travel companies don't."

The L2 Digital IQ Index for Travel report ( found that there was a direct
correlation between the average "digital IQ" of the brand and the percentage
of repeat business purchases made through its website - the poorer the
digital IQ and subsequent customer service offered by a brand, the lower the
number of repeat bookings made through its website were. Likewise, while most
brands had to slash their prices during the recession, those with stronger
social media customer service records have been able to rebound faster and
return their rates to near pre-recession levels.

The report revealed that the most successful social media aficionados
were using their accounts to promote special deals that were allowing
customers to book holidays at bargain prices and pick up promotional deals
such as cheap package holidays to Puerto Pollensa ( They were also
creating competitions to better engage with their communities while also
raising their company profile.

Nathan continues: "We thoroughly believe that our fans should be rewarded
for following us and so we regularly post preferential deals on our Facebook
page - for example, fans have recently been able to pick up cheap holidays in
Tenerife ( and all-inclusive
holidays to Turkey at rates not normally available. We have run competitions
in the past and our customers have always responded really positively to
this. Ensuring we are fully engaged with our community is of the utmost
importance to us as it helps us deliver the best service possible."

About is one of the leading travel consultancies in the country,
specializing in tailor made and package holidays for our new and established
client base. Located in Romford, Essex, Travelsoon works in conjunction with
some of the leading tour operators to provide solutions for all manner of our
client's holiday requirements. Travelsoon's commitment to consumer
satisfaction means that our staff is mindful of the customer experience as a
whole, and implements the most up to date technology and systems to ensure
their needs are met and exceeded. Our consultants are dedicated to
establishing and cultivating relationships with our partners as well as our
customers to ensure their holiday stay is unforgettable. Praised for their
innovation and creativity, the firm employs over 100 staff and our market
share grows from strength to strength. is part of
the Freedom Travel Group and is fully ATOL and ABTA bonded.

Contact Information: Luke Nathan,, Unit E3, Romford Seedbed Centre, Davidson Way, Essex, RM7 0AZ, +44(0)1708-778-715.

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