trendwatching.com Presents 10 Crucial Consumer Trends for 2010

AMSTERDAM, December 7 - trendwatching.com, one of the world's leading trend firms, has just
released its '10 Consumer Trends for 2010'. From 'urban pride' to 'forced
sustainability', next year will bring a bonanza of opportunities, as even
cautious consumers crave pragmatic or exciting innovations.

The full, free briefing can be found at www.trendwatching.com/
2010/. A summary:

1. BUSINESS AS UNUSUAL | Forget the recession: the societal changes that
will dominate 2010 were set in motion long before we temporarily stared into
the abyss. And even when the downturn ends, there won't be a return to
'business as usual'.

2. URBANY | Extreme urbanization will lead to more sophisticated and
demanding consumers around the world. Urban culture is THE culture.

3. REAL-TIME REVIEWS | Whatever new product or service gets launched in
2010, it will be reviewed in real time. Transparency tyranny (or triumph) is
upon us.

4. (F)LUXURY | With status symbols becoming more fragmented, luxury is
whatever consumers want it to be in 2010.

5. MASS MINGLING | Online lifestyles are actually fueling real world
meet-ups, shattering all predictions about a virtual and socially isolated
future.

6. ECO-EASY | In 2010, corporations and governments will force consumers
to be more green by restricting the alternatives. Say goodbye to consumer
choice.

7. TRACKING & ALERTING | Tracking and alerting are the new search. Next
year, consumers will further expand their sphere of control.

8. EMBEDDED GENEROSITY | Generosity as a trend will further adapt to the
zeitgeist, leading to more pragmatic and collaborative charity.

9. PROFILE MYNING | With hundreds of millions of people now nurturing
their online profiles, 2010 will be about consumers making money from these
profiles, from intention-based models to digital afterlife services.

10. MATURIALISM | 2010 will be even more opinionated, outspoken and raw
than 2009; thank the anything-goes online world for that. Which brands will
be equally daring?

About trendwatching.com

London/Amsterdam-based trendwatching.com is one of the world's leading
consumer trends firms, relying on a global network of 500+ spotters. More
than 160,000 business professionals in 180+ countries subscribe to its free
monthly Trend Briefings. For more information: www.trendwatching.com

Using this information, quotes, contact

All our content (www.trendwatching.com/2010) can be used freely, as
long as trendwatching.com is credited as the source.

For additional comments, please email Reinier Evers, founder of trendwatching.com, at reinier at trendwatching.com. Although e-mail is the preferred method of contact, calls can be directed to +31(0)6-27-00-84-14.