TripAdvisor Introduces B2B Division and Continues Global Expansion

Company Poised to Redefine the Way Tourism Industry Markets to Travellers

LONDON, May 13, 2010 - TripAdvisor(R), the world's most popular and largest travel community,
today announced the launch of TripAdvisor for Business, a new dedicated
division providing the tourism industry unparalleled access to more than 34
million monthly visitors* worldwide. The company has also announced its plans
for continued expansion in Asia Pacific.

"Our new business-to-business division and global expansion in Asia will
support segments and geographical areas with the highest growth potential and
enable us to further solidify our leading position in the travel industry,"
said Steve Kaufer, founder and CEO of TripAdvisor.

TripAdvisor For Business

TripAdvisor for Business incorporates new B2B revenue streams, including
Business Listings and Vacation Rentals. Business Listings, which launched in
January 2010, allows hoteliers to connect directly to millions of researching
travellers, converting potential customers to paying guests. Hoteliers,
innkeepers and B&B owners can sign up for TripAdvisor Business Listings at
www.tripadvisor.co.uk/businesslistings.

Launched in early 2009, Vacation Rentals helps property managers and
individual home owners list their properties and showcase hotel alternatives
on TripAdvisor. The service currently includes more than 100,000 verified
vacation rental properties and accompanying reviews by real travellers in
more than 5,000 regions.

TripAdvisor Business Listings and Vacation Rentals feature a flat-fee
subscription service.

Christine Petersen, who joined TripAdvisor in 2004 and served the company
as Chief Marketing Officer, has been chosen to lead the new division as
President of TripAdvisor for Business.

"The initial response to our Business Listings and Vacation Rental
subscription services has been extremely encouraging," continued Kaufer. "We
believe that focusing more of our energies on these new opportunities will
dramatically change the way the tourism industry markets to travelers."

Global Expansion

More than half of the traffic to TripAdvisor branded sites comes from
outside the U.S.* Asia Pacific represents a region of enormous potential for
travel industry growth. Marc Charron, Managing Director, APAC, will assume
responsibility for expanding existing TripAdvisor businesses in India, Japan
and Australia, as well as developing new markets in Southeast Asia and Korea.
Charron, who started TripAdvisor operations in Europe in 2006, will be based
in Singapore.

"Our additional presence and focus in Asia Pacific will allow us to
expand our global leadership footprint and position the company to lead in
these markets poised for exciting growth in the coming years," Kaufer noted.

Over the past five years, TripAdvisor has grown from its original website
in the U.S. to a global network of branded sites in 21 countries in 14
different languages. In 2010 alone, TripAdvisor has launched websites in
Turkey, Denmark, Mexico, Poland, Norway and Australia.

* Source: comScore Media Metrix, Worldwide, March 2010

For further information please contact: Emma O'Boyle, TripAdvisor,
+44(0)20-3320-3210, eoboyle@tripadvisor.com

For further information please contact: Emma O'Boyle, TripAdvisor, +44(0)20-3320-3210, eoboyle at tripadvisor.com