TripAdvisor Names John Dila Director of Customer Care

By Tripadvisor, PRNE
Tuesday, March 1, 2011

Dila Charged With Strengthening TripAdvisor's Commitment to Hospitality Industry and Member Community With the Development of a New Global Customer Care Unit

LONDON, March 2, 2011 - TripAdvisor(R), the world's largest travel website, today announces the
expansion of its senior team with the appointment of John Dila, in the newly
created position of Director, Customer Care. Dila's role includes developing
and launching a new global customer care unit dedicated to supporting the
hospitality industry and TripAdvisor's member community.

In his new role, Dila will lead TripAdvisor's new Customer Care
operations, shape TripAdvisor's support strategy and service culture and
build a global team of customer service agents. This team will be dedicated
to delivering a superior customer experience for TripAdvisor's member and
owner communities.

As Dila looks to improve overall customer service, the initial priority
will be to better serve the owner community. To this end, one initiative Dila
and the Customer Care team aim to deliver on is a streamlined management
response system that will make it quicker and easier for owners to post
management responses that meet TripAdvisor's policies.

Dila has a wealth of experience in ecommerce and customer service. He
joins TripAdvisor from InnoCentive Inc., an open innovation crowd-sourcing
startup, where he led the community and product business unit. Prior to that,
Dila spent six years at eBay, developing and running the customer experience
teams and customer support strategy.

"We're delighted to have John on board," commented Stephen Kaufer,
Co-Founder and CEO of TripAdvisor. "He's a crucial addition to TripAdvisor
and we look forward to John building this new team and improving the
experience of both property owners and travellers. We are committed to
improving service standards and this hire underscores our desire to act more
efficiently on user and owner feedback."

John Dila will be based in TripAdvisor's head office in Newton,
and will be charged with evaluating TripAdvisor's current
support systems and will announce specific updates in due course.

"I look forward to building TripAdvisor's global customer care unit,"
commented Dila. "The owner and member communities are the linchpins of
TripAdvisor, so we'll be listening carefully to their feedback as we aim to
provide the best possible customer support for all of our users."

For further information and an in-depth interview with John Dila, see

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travellers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travellers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 40 million reviews and opinions. The sites operate in 27 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travellers, and Vacation Rentals, which helps
property managers and individual home owners list their properties and
showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010 ** In addition to TripAdvisor, The TripAdvisor Media
Group of websites includes:,,,,,,,,,,,,,,, and

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August
**** **** TripAdvisor sites operate in 27 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,,, and

For further information please contact: Laurel Greatrix, TripAdvisor - +44(0)203-194-2150 / +44(0)777-801-3639 / lgreatrix at

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