Acentic Gives Hotels and Guests a Branded App for Controlling Internet and Interactive TV via iPad, iPhone and Android Smartphones

By Acentic Group, PRNE
Monday, February 28, 2011

COLOGNE, Germany, March 1, 2011 - Acentic, a leading supplier of broadband systems and digital interactive
TV (iTV) for the hotel industry, announced today the integration of its
high-speed Internet and iTV services platform with Apple iOS and Android
Operating System. This innovation will enable hoteliers to control hotel
operational functions and allow their guests to check hotel offerings and
features via their mobile devices. This new App integration will also give
hoteliers the option of a branded tool for increased loyalty and revenue
generation.

With this integration, hotel guests can download the hotel's branded App
from the Apple App Store or Android Market, which will enable them to check
the hotel offering of movies or other services through their own devices.
Guests can also use their devices for complete remote control of the TV,
operating all TV functions through the graphic of a standard remote control
on their device screen. Once downloaded, the App can be used on future visits
to the hotel, as well as in other hotels using the Acentic platform.

"This integration reinforces Acentic's commitment to innovative
technologies that enhance guest interaction and increase the use of services
and revenue generation for our hotel customers," said Richard Robinson, CEO
of Acentic. "It entices guests to use the hotel's Wi-Fi and entertainment
services via the technology they are most comfortable with - their own mobile
or tablet device."

Hoteliers and their guests will soon benefit from this advanced
technology integration and its features.

Upcoming system functionalities and benefits for hoteliers include:

    - Effortless control of everyday hotel management processes through
      mobile devices, such as minibar, room status, maintenance and more.
    - Advertising options of the movies that are currently
      available to guests via the App. Guests can check movie listings from
      anywhere in the hotel and purchase them back at their room.
    - Seamless integration with the Acentic Media advanced
      advertising platform for use as a cross promotional and advertising
      portal.
    - Branding ability of the App with the hotel's own look and
      feel to build recognition and loyalty among guests.

Upcoming system functionalities and benefits for guests include:

    - Use of their own mobile devices as a remote control to operate TV
      functions in the guest rooms.
    - Information about the hotel movie offering from anywhere in the hotel.
    - Repeated usage option of the downloaded App in the same and further
      hotels with an Acentic system on future visits.

Following the latest market trends, Acentic strives to increase guest
satisfaction rates by integrating new technological innovations that fully
support the seamless convergence of all modern mobile devices.

About Acentic Group

Acentic is an international provider of high-speed Internet access
solutions and digital TV services to hotels. Acentic's digital content,
technology, support and services deliver information and communication, as
well as entertainment and revenue generation tools, via the hotel television,
providing a unique communications system that meets the evolving lifestyles
of guests. Acentic's broadband and digital TV services are in many of the
world's leading hotel chains, including Accor, Dorint, Hilton, Hyatt,
InterContinental Hotels Group, Maritim, Marriott, Movenpick and Starwood in
more than 30 countries in Europe, Middle East and Africa. For more
information, visit www.acentic.com.

    Acentic Media Contacts:
    Smaro Makaronidou
    Acentic
    +49-171-6973108
    smaro.makaronidou@acentic.com

    ink Communications for Acentic
    Jennifer Hicks / EMEA
    +33(0)6-84-47-80-42
    jennifer@theinkstudio.com

    Alex Crabb / North America
    +1-617-484-3614
    alex@theinkstudio.com

Smaro Makaronidou, Acentic, +49-171-6973108, smaro.makaronidou at acentic.com; or ink Communications for Acentic, Jennifer Hicks / EMEA, +33(0)6-84-47-80-42, jennifer at theinkstudio.com, or Alex Crabb / North America, +1-617-484-3614, alex at theinkstudio.com

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