Tripadvisor Appoints Chief Marketing Officer, Barbara Messing, to Lead Global Marketing Efforts

By Tripadvisor, PRNE
Tuesday, February 22, 2011

Former Vice President and General Manager of Hotwire's Travel Ticker Appointed as TripAdvisor CMO

LONDON, February 23, 2011 - TripAdvisor(R), the world's largest travel site*, today announced that
Barbara Messing has joined its management team as chief marketing officer, to
lead the company's global marketing efforts. Messing will lead all of
TripAdvisor's consumer marketing activities, including brand development and
experience, customer relationship marketing, public relations, search engine
marketing, traffic acquisition, and mobile partnerships.

"Barbara has a wealth of experience developing and leading consumer
brands and we're thrilled to have her on board," said Steve Kaufer, founder
and CEO of TripAdvisor. "She will play a key role at TripAdvisor as we
continue to expand our global footprint as the world's largest travel site."

Messing comes to TripAdvisor from Hotwire, also part of the Expedia, Inc.
family, where she served in several key leadership roles. Most recently,
Messing was vice president and general manager of Travel Ticker and in nine
years at Hotwire, also served in roles including vice president of customer
experience and director of product development. Prior to joining Hotwire in
2002, Messing was a product director at and a segment producer at
The Travel Channel. She holds an undergraduate degree from Northwestern
and a J.D. from Stanford University.

"I'm excited to join this talented team and confident that my
professional experience will further enhance TripAdvisor's brand awareness,"
said Barbara Messing, chief marketing officer at TripAdvisor. "I look forward
to continuing to push the envelope in 2011, as we look to deliver exciting
new offerings for our global community of more than 40 million monthly

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travellers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travellers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 40 million reviews and opinions. The sites operate in 27 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travellers, and Vacation Rentals, which helps
property managers and individual home owners list their properties and
showcase hotel alternatives.

TripAdvisor Media Group websites have been recognised as top travel
resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes:,,,,,,,,,,,,,,, and

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August

**** TripAdvisor sites operate in 27 countries worldwide:,,,,,,,,,,,
(,,,,,,,,, (
, (,,,, and

For more information please contact: Laurel Greatrix, +44-203-194-2150, lgreatrix at

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