TripAdvisor Reveals 2011 Travel Trends

By Tripadvisor, PRNE
Sunday, November 28, 2010

Holidays are Back for 2011, but British Travellers Frustrated With Air Travel and Less Concerned With the Environment

LONDON, November 29, 2010 - TripAdvisor(R), the world's largest travel site*, today announces the
results of its annual Travel Trends Survey of over 6,200 European travellers,
and forecasts a more optimistic 2011, despite mixed feeling from British

"Overall, 2011 looks more positive for both travellers and the travel
industry," comments Emma O'Boyle, TripAdvisor spokesperson. "Britons intend
to travel more often and will spend more money doing so, but will proceed
with caution as the industry emerges slowly from a very difficult year."


TripAdvisor's Travel Trends Survey reveals that 2011 will see Britons
travel more, with a significant number (66%) of people planning to take a
long-haul holiday. Only a third of Brits are planning a stay-at-home holiday
next year, marking the possible demise of the 'staycation' trend which has
dominated the last few years.

    - One in 10 Brits are planning to travel more on holiday in 2011 than
      they did this year

    - Two-thirds (66%) of Brits are planning at least one long-haul holiday
      in 2011

    - Just 38% of Brits are planning a staycation in 2011, compared to 45% in

    - Over two-thirds (67%) are planning at least one domestic holiday, a
      slight decrease from 73% in 2010


The devastating earthquakes in China, Haiti and Indonesia this year have
had an impact on our psyche - but despite a threefold increase from a year
ago, national disasters affecting travel plans are only a concern for 6% of
British travellers."

Other issues concerning British travellers this year:

    - A brand new travel issue to emerge since last year's survey is volcanic
      ash - 15% of Brits admit they are worried about this disrupting their
      2011 travel plans

    - A third (31%) are fearful of further strikes affecting the travel plans

    - Concerns over rises in APD, the air travel tax, are likely to afcect
      the travel plans of over a quarter (28%) of Brits

    - Following the recent high profile collapses of travel firms including
      Goldtrail and Kiss Flights over a quarter (26%) are worried about
      travel companies going bust

But all this uncertainty in the travel industry is good news for travel
insurance companies - over a quarter (28%) of Brits admit they are more
likely to buy travel insurance in 2011 than this year.


Despite Government austerity cuts and fears of a double-dip recession,
the general mood of the nation when it comes to holiday spend is more
positive than a year ago:

    - Over a third (36%) of Brits think they'll spend more on their holidays
      in 2011 than they did in 2010

    - A third (32%) plan to spend between GBP2,000-GBP4,000 in total on
      leisure travel in 2011

    - An extravagant 14% of Brits intend to spend over GBP8,000 on travel in


Security breaches, bomb scares, full body scanners and inconsistent
airport rules have all contributed to travellers feeling increasingly
frustrated and confused with air travel over the last 12 months. The
TripAdvisor 2011 Travel Trends Survey also reveals:

    - 14% of Brits have had items confiscated or had to re-pack bags at an
      airport this year

    - Almost a fifth (17%) of Europeans (14% of Brits) admit that confusing
      baggage rules will affect their holiday planning in 2011


Brits' best environmental intentions have weakened in the last 12 months
- 14% of Brits planned to be more environmentally conscious in their travels
in 2010, compared to just 10% now.

    - Nine out of ten (90%) Brits admit they do not think they will be more
      environmentally conscious with their travel plans in 2011

    - 83% of Brits neither plan to fly or drive less for their holidays in
      2011, compared to the EU average of 64%.

"Although economically British travellers are more confident for the year
ahead, it's still been a turbulent time for the travel industry with strikes,
volcanic ash and airport security issues. With all these aviation anxieties
it's perhaps no surprise that environmental concerns are now an even lower
priority for British travellers," concludes Emma O'Boyle.

Notes to editors

6,295 travellers - including 902 Britons - took part in the TripAdvisor
Travel Trends survey (November 2010)

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travelers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 17 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 40 million reviews and opinions. The sites operate in 26 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travelers, and Vacation Rentals, which helps property
managers and individual home owners list their properties and showcase hotel

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2010 TripAdvisor LLC. All rights reserved.

* Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes:,,,,,,,,,,,,,, and

*** Source: comScore Media Metrix for TripAdvisor Sites, Worldwide,
August 2010

**** TripAdvisor sites operate in 26 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,, and

    For further information please contact:

    Laurel Greatrix
    +44(0)203-194-2150/ +44(0)777-801-3639

For further information please contact: Laurel Greatrix, +44(0)203-194-2150/ +44(0)777-801-3639, lgreatrix at .

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