TripAdvisor Survey Reveals British Traveller Mobile Device Habits

By Tripadvisor, PRNE
Wednesday, June 8, 2011

LONDON, June 9, 2011 -

- One in five British Respondents now Plans Travel Using a Mobile Device

TripAdvisor(R), the world's largest travel website*, announced today the
results of its mobile device travel survey. A survey of over 1,200* British
TripAdvisor users reveals that that a significant 22% of respondents have
incorporated a mobile device into their travel-planning process.

"As mobile, tablet and smartphone use increases at breakneck speed, the
way travellers plan their trips is fundamentally changing," commented Emma
, TripAdvisor spokesperson. "We're seeing phenomenal growth in the
number of travellers planning their holidays - both before they leave and
during their trip - on mobile devices."

Travel on the go

Of those using their mobile devices to plan holidays, researching and
booking accommodation is the most common activity. Of those who plan travel
on their mobile device:

- 29% have booked or researched accommodation

- 27% have researched destinations

- 26% have read traveller reviews

- 23% have researched restaurants

- 18% have booked or researched flights

Nearly half of British respondents (45%) have used their mobile devices
to plan and research their trip once they've arrived at their destination.
For those respondents who use their mobile device while travelling,
restaurant research takes priority:

- 29% researched restaurants

- 28% checked their flight status

- 21% researched attractions

- 18% researched accommodation

- 16% researched tours

"Whether travellers are looking for the nearest attractions or top-rated
restaurants, these findings show that smartphones and tablets are an
increasingly important travel companion," continued Emma O'Boyle.

Roam Rage

Roaming charges remain the biggest barrier to using mobile devices on
international holiday. The following comprise the "greatest frustrations" for
British respondents when using a mobile device while travelling:

- 47% said roaming fees

- 18% said sporadic connectivity

- 7% said small screen

Mobile Hypocrisy

Despite 75% of Brits admitting to using a mobile device when travelling,
a substantial 79% of respondents claim to get annoyed by fellow travellers
using their mobile devices while travelling.

British travellers playing mobile catch up

Although a large proportion of British respondents are already planning
holidays on their mobile devices, it seems our European neighbours have
adapted faster:

- 22% of Brits have planned a trip on their mobile device compared to 27%
of Europeans

- 20% of Brits have booked accommodation using a mobile device, compared
to 28% of European respondents, and 32% of French respondents

- 45% of Brits have used a mobile device to research their trip while
in-destination, compared to 53% of European respondents

More mobile findings

- 39% of British respondents have a travel app installed on their mobile

- 14% of British respondents have reviewed a hotel, restaurant or
attraction using their mobile device while on a trip

- 15% of British respondents have "checked in" to a place using their
mobile device while on a trip

TripAdvisor recently launched a new "My Saves" feature for its mobile
website and apps that allows travellers to save hotel, restaurant, and
attraction pages so they can easily find them again for future reference.
TripAdvisor has free mobile apps available for the iPhone, Android, Windows
Phone 7, Nokia, and Palm smartphones, the iPad, and a mobile website
available for all major mobile devices.

More information about TripAdvisor Mobile can be found at

*Survey carried out on 5,013 respondents across Europe, including 1,313
British respondents, from 23 to 31 May 2011. Other countries surveyed were
France, Italy and Spain.

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travelers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 45 million reviews and opinions. The sites operate in 29 countries
worldwide****, including China under TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travelers, and Vacation Rentals, which helps property
managers and individual home owners list their properties and showcase hotel

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010.
TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and The TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes:,,,,,,,,,,,,,,, and

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August

**** TripAdvisor sites operate in 29 countries worldwide:,,,,,,,,,,,,,,,,,,,,,,,,,,, and

For further information please contact: Laurel Greatrix, TripAdvisor, +44(0)20-194-2150/ +44(0)777-801-3639 / lgreatrix at

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