Telegent Expands Mobile TV Market with Internal Antenna and Entertainment Services Platform

By Telegent Systems Usa Inc., PRNE
Wednesday, June 8, 2011

SUNNYVALE, California, June 9, 2011 -

- First analog mobile TV solution to integrate broadcast television with
data-delivered entertainment, with internal antenna that streamlines handset
design

Telegent Systems, the company that makes television mobile, today
introduced its fifth generation TLG12xx family of analog mobile TV receivers
along with the industry's first integrated internal antenna and entertainment
services platform. These innovations redefine the mobile TV experience by
enabling more attractive, easier to use handset designs and by delivering
more entertainment options through the integration of broadcast TV with video
streaming, mobile content, social networking and games in a common navigation
framework. For manufacturers, Telegent's mobile TV platform offers market
differentiation in handset design and video quality while delivering the
lowest power consumption, footprint and system cost in the market today.

"Telegent's internal antenna solution can expand the market for mobile TV
in the same way the headset antenna accelerated uptake of mobile FM," said
Ford Tamer, Telegent's chief executive officer. "Telegent's Entertainment
Services Platform expands the entertainment options for the consumer and
enables handset brands, operators, advertisers and mobile entertainment
solution providers to engage in ongoing consumer interaction post-sale."

Integrated internal antenna improves mobile TV handset design

Telegent's internal antenna design offers a more aesthetically pleasing
and reliable solution to handset brands and consumers and eliminates the risk
of returns caused by antenna breakage, interference or user handling error.
The solution delivers equivalent or better reception quality than a whip
antenna in both UHF and VHF bands through integration with on-chip circuitry
for automated sensitivity optimization. The reference design enables printed
circuit board manufactures to support both internal and whip antenna options
with a common board.

Entertainment services platform expands mobile TV footprint

Telegent's entertainment services platform integrates live broadcast TV
with data-delivered content and services in a familiar channel navigation
experience that makes it easy for consumers to discover and consume other
types of mobile entertainment. Because consumers access the TV application
with high frequency and often directly from a TV button on the keypad, the
entertainment services platform is a valuable mechanism for engaging
consumers. The platform provides entertainment options in locations with poor
television reception addressing manufacturer concerns about global
variability in broadcast TV signal strength. Telegent has developed
partnerships globally with local advertisers and entertainment partners to
support the platform.

TLG12xx analog mobile TV receivers set new industry performance standard

The TLG12xx series sets a new industry standard for power consumption,
footprint and system cost. The solution integrates DC-DC power management,
lowering system power by more than 50% relative to competitor solutions. Its
less than 1cm2 footprint is up to 60% smaller and its external bill of
materials is more than 70% lower than competitor solutions. In addition, the
TLG12xx incorporates new video algorithms that reduce streaking and trailing
often associated with fast motion images such as sporting events. The system
includes a bundled TV player that speeds manufacturer time to market and
improves user experience with features such as automatic video standard
detection, enabling 1-click broadcast channel scan. The solution supports
both ITU601 and EMI interfaces.

"With the TLG12xx platform, Telegent is introducing powerful innovations
that have the potential to transform the mobile TV landscape," said Will
Strauss
of analyst firm Forward Concepts. "Capabilities such as internal
antenna and integrated power management radically redefine what's possible
with mobile TV design and consumer user experience."

Availability

The TLG12xx series is sampling and is available in a 5×5 mm package
(TLG1210), 6×6 mm package (TLG1223) that is pin-to-pin compatible with
previous and future TV receivers in Telegent's product portfolio, and a 7×7
mm package (TLG1211). The 7×7 mm package is optimized for low-cost basebands
without ITU601 support.

Telegent's mobile TV receivers are embedded in handsets that are
primarily sold to emerging market consumers in Latin America, Southeast Asia,
Africa, Middle East and India, where analog TV continues to operate as the
dominant TV broadcast standard. Telegent introduced the first analog mobile
TV receiver in mid-2007 and shipped more than 100 million units by the end of
2010.

About Telegent Systems, Inc.

Telegent Systems is a fabless semiconductor company that enables the
reception of live, free-to-air analog and digital broadcast television in
mobile handsets and other portable consumer devices. Telegent's
television-on-a-chip solutions solve the long-standing technical challenges
that have precluded mobile reception of analog broadcast TV, enabling
manufacturers and operators to benefit from the convergence of broadcast TV
with mobile and portable devices. Telegent's products are the most widely
sold broadcast television solutions for mobile handsets in the world. For
more information, visit www.telegent.com.

Diana Jovin of Telegent Systems USA, Inc., +1-408-990-7092, djovin at telegent.com

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