Turkcell Recognised as"Company of the Decade" by World Finance

ISTANBUL, March 30, 2011 - Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and
technology company, today announced receivingthe 'Company of the Decade'award
in Turkeyby World Finance, itself recognized for its exhaustive research team
and 175 year pedigree in business journalism. Among the winners were global
giants such as the Apple of USA, Nokia of Finland and Deutsche Bank of
Germany.

World Finance selected around 350 nominee companies from 52 countries.
The World Finance Award Selection Panel based its decision on various
criteria that included:

- Innovation

- Sustainability and track record

- Ability to move with the ever changing pace of global business

- Care in the community

- Growth and longevity

Turkcell Chief Executive Officer Sureyya Ciliv said, "Today, we
deliver service to 9 countries and 242 million people, and our regional power
is increasing day by day. We have been listed on the New York Stock Exchange
for 10 years, and rank among the most valuable 15 listed companies. Despite
the major economic crises of the past decade, we have significantly invested
in our network; in line with our vision, and built one of the world's best
quality broadband infrastructuresin our country. Over the past decade,
Turkcell has achieved important success, both locally and globally.
Turkcell's selection as the "Company of the Decade" by as respected an
institution as World Finance Magazineconfirmsthat our efforts and success as
Turkey's Turkcell are acknowledged globally. It is an honourand a cause for
happiness for us to be considered deserving of this award.

The World Finance awards panel is headed by Editor Alexander Redcliffe,
who said: "The award has been granted to those Companies to have performed
exceptionally and proven themselves as dynamic forces in their industry, with
the highest quality of service to customers as well as for their reputation
of excellence. Turkcell's award is a clear indication of the company's
adherence to sustainability, corporate social responsibility and good
governance, as well as excellence in innovation and client representation."

In 2010, Turkcell received the Best Corporate Governance in
Turkey award from World Finance Magazine.

About Turkcell

Turkcell is the leading communications and technology company
in Turkey with 33.5 million subscribers and a market share of approximately
54% as of 2010 (Source: Operator's announcements). Turkcell is a leading
regional player, with market leadership in five of the nine countries in
which it operates with its approximately 60.4 million subscribers as of 2010.
Turkcell reported TRY9.0 billion ($6.0 billion) net revenue and its total
assets reached TRY15.1 billion ($9.8 billion) as of 2010. Turkcell covers 82%
of the Turkish population through its 3G and covers 99.07% of the Turkish
population through its 2G technology supported network. Turkcell has become
one of the first operators among the global operators to have implemented
HSDPA+ and to reach to 42.2 Mbps speed with HSPA multi carrier solution.
Turkcell has been listed on the NYSE and the ISE since July 2000 and is the
only NYSE-listed company in Turkey. 51.00% of Turkcell's share capital is
held by Turkcell Holding, 0.05% by Çukurova Holding, 13.07% by Sonera Holding
and 1.19% by others while the remaining 34.69% is free float. Read more at
www.turkcell.com.tr

About World Finance Media

World Finance enjoys a distribution network that includes some
of the most prominent decision makers worldwide. Both the magazine and
website are committed to the very highest standards of journalism, and have
built up a coveted reputation for excellence. World Finance provides readers
with regularly updated news collected from trusted media organizations such
as Reuters and Financial News. World Finance Media prides itself in its deep
analysis of the issues of the day together with articles from such esteemed
contributors as Henry Kissinger, Mikhail Gorbachev, Noam Chomsky, Robert
Schiller, Peter Singer, Jeffrey Sachs and Joschka Fischer. World Finance is
distributed to 120,000 key investment decision-makers around the world;
Additionally, World Finance has global newsstand distribution, and its
website contains a virtual page-turning version of the magazine that can be
viewed for free. Read more at www.worldfinance.com

    For further information please contact Turkcell
    Nihat Narin, Investor and International Media Relations
    Tel: +90-212-313-1244
    Email: nihat.narin@turkcell.com.tr
    investor.relations@turkcell.com.tr
    www.turkcell.com.tr

For further information please contact Turkcell, Nihat Narin, Investor and International Media Relations, Tel: +90-212-313-1244, Email: nihat.narin at turkcell.com.tr, investor.relations at turkcell.com.tr