Logia Group's Metropolis LBS Game Wins AT&T Open Call Competition at CTIA 2011By Logia Group, PRNE
Monday, March 28, 2011
1st Place and $10,000 Goes to Metropolis, the Mobile Game that Mixes the fun of Community Check-ins with the Classic Challenge of Monopoly to Create an app that Sweeps the User
HERZLIAH, Israel, March 29, 2011 - Logia Group, a global leader in mobile content and VAS
development solutions, announces that it has taken 1st place in AT&T's Open
Call Competition last week at CTIA 2011 in Orlando with its Metropolis
location based game (LBS) game. Metropolis,
www.logiagroup.com/metropolis.html , is a 'mobile street game', which
enables users to check-in to locations and purchase real world properties
using virtual currency. The higher the popularity of a location, the higher
its value becomes. The objective is to become the richest real estate owner
The Open Call Contest consisted of four categories: HTML5, Social Good,
an Open category as well as a Gaming Platform category of which Metropolis
took first prize. Competing apps were judged based on intuitiveness, social
integration, originality and a sustainable business model.
Mobile Operators can leverage the white label Metropolis platform to
increase brand recognition and engagement with their customers while
monetizing via in-app purchasing options.
The unique combination of social experience with a thrilling competition,
real outdoors activities and virtual gameplay keeps the user in for a long
time giving the operator the benefit of extending its brand to the world of
fun and adventure. Commercial brands on the other hand can utilize the
platform to augment their exposure by branding check-in points, incorporate
their logos into the game screens, offer exclusive coupons & benefits and
even brand their branches.
Tamar Shachar Chief Revenue Officer at Logia Group had this to share
about the app "Engagement and Monetization are the core of our value
proposition. The Metropolis game delivers all the opportunities both brands
and mobile operators require to increase their bottom line, while remaining
focused on fun and addictive game elements for their end users. We're
thrilled to take home the 1st place winning at the AT&T Open Call
competition, especially when competing with such worthy apps."
The Metropolis game has already seen success with Cellcom Israel
in 2010. The game ran for three months and was accompanied by TV, print, web
& mobile promotions. 20% of Israeli Smartphone users (across all networks)
downloaded and played the game and approximately 100,000 coupons and
commercial benefits were redeemed.
A localized and customized version of the game will be launched
this summer with one of Asia's leading operators.
About Logia Group
Established in 2004, Logia is one of the leading mobile
content development and management solution providers. Employing 150
employees worldwide, the company operates in 20 countries, providing services
to more than 50 leading mobile carriers including Vodafone, Verizon,
Telefonica, Turkcell, Deutsche Telekom and more - serving over 1.5B mobile
For more information, please visit www.logiagroup.com , or contact
us at email@example.com.
Contact: Tamar Shachar, firstname.lastname@example.org, +972-52-7030430
Tamar Shachar, tamars at logiagroup.com, +972-52-7030430, info at logiamobile.com
Tags: Herzliah, Israel, Logia Group, March 29