Twinfield Online Accounting Software Helps Goodman Jones to Spend More Time on 'Value Add' Service to Clients

Online Accounting System Automatically Learns as you go, Allowing Practice to Transform Service Provision and Reduce Manual Admin

CHELMSFORD, England, October 7, 2010 - Goodman Jones LLP, chartered accountants, is using Twinfield's online
accounting software
(www.twinfield.co.uk/page/766/welcome-to-twinfield-online-accounting.html)
to transform the way it operates and enhance its service to clients. The
implementation of Twinfield's online bookkeeping software
(www.twinfield.co.uk/page/870/for-accountants-in-business) now allows
the practice to connect with clients at any time and from anywhere. In
addition, the 'self-learning' functionality built into the Twinfield online
accounting system
(www.twinfield.co.uk/page/4100/twinfield-online-accounting-overview.html)
enables significant efficiency improvements to be realised compared to
traditional accounting software.

Goodman Jones was established more than 75 years ago in
Central London. Today, it has 14 partners and more than 70 staff, but stays
close to its roots of serving the owner managed busi­ness. The firm prides
itself on its early and innovative adoption of leading edge technology and it
sees Twinfield's online accounting software
(www.twinfield.co.uk/action/newsitem/384/Online-Accounting-Software-Expert-Twinfield-Reveals-New-Strategy-to-Provide-iXBRL-for-Accounting-Practices.html)
as a major component of its growth strategy over the next two years.

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Commenting on the decision to implement the online accounting
system from Twinfield, Larry Phillips, Managing Partner, Goodman Jones,
explains, "Twinfield opens up a new chapter in the development of our
services and the way in which they're delivered. We strive to get close to
our clients because we know the key to mutual suc­cess is in the quality of
the relationship between us. We had previously been using traditional
client/server accounting solutions but these were high maintenance.
Twinfield's online bookkeeping software has fantastic reporting and analysis
capabilities, the system is incredibly reliable and cost effective, and we
can easily add users and new functionality as we continue to grow."

Phillips continues, "Clients want a good deal and we want to offer that.
We want to spend more time on 'value add' work while leaving clients with the
widest possible choices in how we interact. The Twinfield online bookkeeping
software not only allows us to meet that objective, but it also means we can
concentrate on what we do best - delivering solid business advisory services,
developed from a bedrock of accurate, reliable real-time information."

Using online accounting software from Twinfield, Goodman Jones
and its clients have nothing to install, nothing to maintain and the service
is available 24×7 from any Internet capable device. This makes an enormous
difference to time spent on IT maintenance and client book-keeping
management. In addition, clients' accounts always reflect the current
position because there is only one version of the books.

Twinfield's online accounting system has also played a
critical role in helping Goodman Jones to service its international client
base. Philip Woodgate, the Goodman Jones partner who heads the Business
Systems division, says, "Twinfield's online accounting software is the answer
to many of the issues we face, and it's been particularly impressive in
helping us to handle international clients who are dealing in several
different currencies. We have a number of international clients, as well as
staff who are based remotely, and we can now connect our people and our
clients at anytime, from anywhere. The ease with which this can be done is
simply not possible with traditional accounting systems."

Woodgate continues, "With Twinfield, clients can now ask
questions over the phone while we share the same information. That's so much
more efficient. The IT headache is removed leaving the focus on meaningful
business discussions."

Moving forward, Goodman Jones plans to further extend the
functionality of the Twinfield online accounting system by introducing
intelligent document scanning and bank statement imports. Woodgate says, "As
well as the inherent benefits of working online with clients, Twinfield has
tools that improve the efficiency of record keeping and reporting. These new
innovations should enable us to further automate what are usually labour
intensive tasks, enabling us to offer new services and move into new market
segments that would have been unthinkable with traditional accounting
software."

About Twinfield

Twinfield UK is a subsidiary of Twinfield International N.V., the
European market leader in the area of online accounting. Today, more than
80,000 financial accounts are being compiled using Twinfield in 22 countries.
Online accounting via Twinfield means flexible accounting, with a range of
subscriptions to suit both small and large organisations. Twinfield also
ensures efficient, secure, real-time data exchange between clients and
administration or accountancy firms. Because Twinfield works as a web
application, users can access and exchange financial reports online anywhere
and anytime via a secure internet connection. For more information about the
company and its services go to: www.twinfield.co.uk

    Kirsty Cornell/Kieran Kent
    The itpr Partnership
    t. +44(0)1932-57-88-00

Kirsty Cornell/Kieran Kent, The itpr Partnership, t. +44(0)1932-57-88-00