“UK Corporates Underestimate Impact of Online Culture”

LONDON -

- The Internet is Redefining Media: Now Corporate Communications is Changing

- Management Practices Also Need to Change

- Every Company Needs a Twitter Strategy

Today, Mark Adams and Ted Shelton, co-founders and partners of The Conversation Group, a new technology consulting and research group, called ‘time’ on traditional methods of corporate management and communications.

At the Frontline Club in London, The Conversation Group launched two in-depth papers, Open Management and Open Communications, which explore current trends in Social Technology and the need for a revolutionary approach to Corporate Communications. Ted Shelton explained;

“We see business in need of profound transformation.

“At the same time we believe the tools exist to make this transformation more profound and more rapid than any we have previously experienced. Business actually thrives on transformation.

“We look at how technology is changing both the nature of our work and social dynamics in our workplaces, and as a result is altering the manner in which we must organise, manage, and reward employees.

“We also seek to understand how these shifts are also breaking down walls between “employees” and “customers” and create entirely new models of activity across all business processes.”

The new management model, called for by The Conversation Group, is one where creativity and collaboration are needed from every employee and companies must transform their policies, philosophies and organisational models to succeed. Ted Shelton added;

“Competitive advantage across the entire business cycle increasingly comes from innovation and therefore from the intellectual contributions of employees, but building organisations in which innovation is a central part of the culture requires significant changes in the way we think about the structure and process of those organisations.”

With the rapid growth of Social Technologies comes the creation of new opportunities for growth. Mark Adams, co-founder and partner at The Conversation Group elaborates;

“Communications costs are now zero. Companies can save significantly on media spend, print and print-distribution costs. Open Communications requires investment and realignment in order to maximize these savings”.

“The cost savings achieved by an Open Communications strategy will extend to lower expenditure on innovation and product design and development, reduced costs of winning new customers, greater workforce productivity, higher value transactions and longer-term customer relationships”.

For further information on The Conversation Group visit www.theconversationgroup.com.

For media enquiries, case studies, and photographs please contact: Harriet Subramanian Tel: +44(0)7949-626375 Email: harriet@cityandstone.co.uk

Source: The Conversation Group

For media enquiries, case studies, and photographs please contact: Harriet Subramanian, Tel: +44(0)7949-626375, Email: harriet at cityandstone.co.uk