Union Bancaire Privée Appoints Michel Longhini as Managing Director of its Private Banking Division

GENEVA, July 15, 2010 - Union Bancaire Privée (UBP) announces the appointment of
Michel Longhini, formerly head of BNP Paribas Wealth Management
International, as Managing Director of its Private Banking division. Mr
Longhini, an internationally renowned wealth management specialist, will take
up his position early September and will also have a seat on the Bank's
Executive Committee.

'We are delighted that Michel Longhini is joining UBP,' said
Mr Guy de Picciotto, CEO of UBP. 'His global vision, management skills and
vast experience in private banking, especially in the Asian markets, will be
major benefits to our growth and development strategy.' By appointing Mr
Longhini, UBP is reinforcing not only its growth and development strategy but
also its commitment to its private clients. Mr Longhini's close ties with the
Asia-Pacific region, where he worked for many years, will give us a key
advantage at a time when the Bank is making the development of its business
activities in emerging markets a central pillar of its growth strategy. Mr
Longhini's primary mission will be to open up new markets in Asia, the Middle
East and Eastern Europe, whilst continuing to grow the Bank's overall Private
Banking business. As a Member of the Executive Committee, he will contribute
to adapting UBP to the new international economic and financial environment.

'UBP is a leader in wealth management. I am excited about
joining UBP's teams of professionals in order to help develop the Bank's
private banking activities by capitalising on the company's strong
entrepreneurial culture,' said Michel Longhini. He will be based in Geneva
and will report directly to Guy de Picciotto.

Michel Longhini has more than twenty years' experience in
private asset management. In 2008 he became Director General of BNP Paribas'
international private banking operations in Paris. He had been a member of
the Wealth Management division's Executive Committee since 1999, first as
Global Head of Financial Services and Products, then as the Regional Head of
BNP Paribas Private Bank in Asia, based in Singapore. He is multilingual and
an MBA graduate of the Ecole Supérieure de Commerce in Lyons.

Mr Longhini's arrival represents the last major appointment to
UBP's Executive Committee, following those of Richard Wohanka as CEO of Asset
Management and Alternative Investments, Eftychia (La) Fischer as Head of
Treasury & Trading and Ian Cramb as Chief Operating Officer.

For any further information, please contact:

Jérôme Koechlin, Head of Corporate Communications, +41-58-819-26-40,
jko@ubp.ch

www.ubpbank.com

Jérôme Koechlin, Head of Corporate Communications, +41-58-819-26-40, jko at ubp.ch